))
Ashley Kramer (GitLab) - How to shape a “customer-first” marketing organization
Manage episode 374947640 series 2661012
Content provided by Destination CMO, Vincent Phamvan, and Caroline Pickens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination CMO, Vincent Phamvan, and Caroline Pickens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as the leading DevSecOps platform for software innovation. In this episode you’ll hear about Ashley's passion for solving the challenge of positioning and messaging software platforms to technical audiences. Vincent and Ashley also discuss how the current economic environment in tech can inform or change how CMOs should approach marketing. Prior to her CMO role at Gitlab, Ashley developed go-to-market strategies at companies like Alteryx, Tableau, Amazon, and Oracle. On the podcast she shares her advice to other CMO’s about how to shape a “customer-first” marketing organization.
Follow Ashley on LinkedIn https://www.linkedin.com/in/ashleyekramer/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Stream more episodes at https://destinationcmo.com/
Podcast produced by https://www.freshpickedstudio.com/
#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #podcastersofLinkedIn #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO des
69 episodes
Share
