Digital Customer Journeys podcast

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Business Marketing Femi Olajiga Conversion Rate Optimization (cro Digital Customer Experience SEO Email Marketing Marketing Strategies Google Ads Ecommerce User Experience (ux

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Added seven weeks ago

Content provided by Femi Olajiga. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Femi Olajiga or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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Mind The Business: Small Business Success Stories

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Mind The Business: Small Business Success Stories podcast artwork

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Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

23 days ago28:24

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

Digital Customer Journeys

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Content provided by Femi Olajiga. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Femi Olajiga or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.

For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/

… continue reading

20 episodes

#Business #Marketing #Femi Olajiga #Conversion Rate Optimization (cro #Digital Customer Experience #SEO #Email Marketing #Marketing Strategies #Google Ads #Ecommerce #User Experience (ux

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Digital Customer Journeys

updated 7 days ago

Share

Series home•Feed

Content provided by Femi Olajiga. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Femi Olajiga or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.

For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/

… continue reading

20 episodes

#Business #Marketing #Femi Olajiga #Conversion Rate Optimization (cro #Digital Customer Experience #SEO #Email Marketing #Marketing Strategies #Google Ads #Ecommerce #User Experience (ux

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Google Ads CRASH-COURSE for Non-Marketing Business Leaders! 22:40

7 days ago22:40

22:40

Send us a text In this episode, Femi Olajiga discusses the impact of Google Ads on business revenue, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimise ads for higher conversion rates. He emphasises the need for collaboration between teams to enhance landing page experiences and improve overall ad performance. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders 38:28

10 days ago38:28

38:28

Send us a text In this episode, Femi Olajiga breaks down the complexities of SEO for non-marketers, covering essential topics such as keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes the importance of understanding customer intent, the role of backlinks, and the long-term nature of SEO strategies. The conversation aims to equip business leaders with the knowledge to effectively manage their SEO efforts and improve their online presence. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Stop Wasting Your Marketing Budget With These Simple Fixes! 33:03

11 days ago33:03

33:03

Send us a text In this podcast episode, Femi Olajiga discusses the common pitfalls that lead to wasted marketing budgets. He emphasises the importance of understanding key performance indicators (KPIs), the skills of marketing teams, the content production process, and the optimisation of marketing channels and websites. He also highlights the significance of email efficiency in retaining potential customers. By addressing these areas, organisations can significantly reduce waste and improve the effectiveness of their marketing strategies For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! 25:09

18 days ago25:09

25:09

Send us a text In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, budget allocation, demand creation, and post-purchase strategies. He emphasizes the importance of understanding customer needs, optimizing user experience, and maintaining product quality to foster customer loyalty. The conversation also highlights the significance of integrating email marketing with e-commerce strategies to enhance customer retention and drive repeat purchases. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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How To Create An Effective Digital Marketing Plan 21:54

23 days ago21:54

21:54

Send us a text In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marketing and provides key recommendations for enhancing the effectiveness of marketing planning processes. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Conversion Rate Optimisation Best Practices: How To Actually Get Results 22:22

23 days ago22:22

22:22

Send us a text In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO process, best practices, and the significance of trust and social proof in online sales. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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How to Build an In House SEO Team: (and Why You Should) 11:44

23 days ago11:44

11:44

Send us a text In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He also highlights the need for specific skills within the team and the potential for external support to enhance the team's effectiveness. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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How to Hire the Right Digital Marketing Agency 31:48

23 days ago31:48

31:48

Send us a text In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, communication processes, and how to protect your investment. Olajiga also highlights the differences between hiring an agency and a consultant, advocating for a strategic approach to ensure effective collaboration and results. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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How To Optimise Your Ecommerce Product Pages For More Sales 16:42

23 days ago16:42

16:42

Send us a text In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of user experience and engagement strategies. Femi emphasizes the need for conversion rate optimisation and the impact of payment processes on overall sales performance. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Website Content Inventory & Audits and Why You NEED Them 19:36

23 days ago19:36

19:36

Send us a text In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers the significance of optimizing content for conversion and establishing a culture of regular content review to enhance customer experience and drive marketing success. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! 23:57

24 days ago23:57

23:57

Send us a text In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and continuous learning. He discusses the significance of building a personal brand, the role of a marketing consultant, and the challenges faced in the industry, including the need for resilience and adaptability. Olajiga also highlights the importance of a broad skill set in digital marketing and the necessity of understanding various disciplines to provide comprehensive consulting services. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Luxury Ecommerce Marketing Strategies that INCREASE website and In-store ORDERS! 22:18

25 days ago22:18

22:18

Send us a text In this conversation, Femi Olajiga delves into the intricacies of luxury e-commerce marketing strategies, emphasizing the unique personas of luxury customers and the tailored approaches required to engage them effectively. He discusses the importance of understanding customer needs, the significance of high-quality visuals, and the integration of online and offline experiences to enhance customer satisfaction and drive conversions. Olajiga also highlights the necessity of personalized services and strategic communication to attract high net worth individuals, ultimately aiming for a seamless luxury shopping experience. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Ecommerce Website Conversion Killers and How to fix them! 38:30

5 weeks ago38:30

38:30

Send us a text In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, providing insights on how to optimize each section to improve user experience and increase sales. Key topics include the importance of clear navigation, effective use of banners, the necessity of strong product images, and the impact of hidden costs on cart abandonment. Femi emphasizes the need for A/B testing and continuous optimization to enhance conversion rates. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Maximise Website Leads With Conversion Rate Optimisation 32:37

5 weeks ago32:37

32:37

Send us a text In this episode, Femi Olajiga discusses the common challenges faced in lead generation, particularly focusing on optimizing various web pages such as the homepage, product pages, and form pages to reduce drop-off rates and improve conversion rates. He emphasizes the importance of clear branding, effective navigation, compelling calls to action, and the strategic use of testimonials. Additionally, he highlights the significance of diversifying traffic acquisition channels and leveraging blog content to enhance lead generation efforts. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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Boost Your Website Conversions with Customer Journey Mapping! 23:23

5 weeks ago23:23

23:23

Send us a text In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of consulting for a kitchen retailer. The discussion emphasises the need for internal brainstorming sessions involving cross-functional teams to gather insights and improve the customer journey. Femi highlights the significance of understanding customer pain points and the role of effective communication in optimizing conversion rates. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

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