SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders

Digital Customer Journeys

#Business #Marketing #Femi Olajiga #Conversion Rate Optimization (cro #Digital Customer Experience #SEO #Email Marketing #Marketing Strategies #Google Ads #Ecommerce #User Experience (ux

32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

14 days ago 38:28

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In this episode, Femi Olajiga breaks down the complexities of SEO for non-marketers, covering essential topics such as keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes the importance of understanding customer intent, the role of backlinks, and the long-term nature of SEO strategies. The conversation aims to equip business leaders with the knowledge to effectively manage their SEO efforts and improve their online presence.

For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/

23 episodes

SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders

Digital Customer Journeys

published 14 days ago

MP3•Episode home

Send us a text

For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/

23 episodes

#Business #Marketing #Femi Olajiga #Conversion Rate Optimization (cro #Digital Customer Experience #SEO #Email Marketing #Marketing Strategies #Google Ads #Ecommerce #User Experience (ux

All episodes

Digital Customer Journeys

1
List of Digital marketing channels That Can SKYROCKET Your Business 24:26

19 hours ago24:26

24:26

Send us a text In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers at the appropriate stages of their journey, from awareness to advocacy. The conversation covers key channels such as social media, email marketing, and SEO, and how they align with different stages of the customer journey. Femi provides actionable insights on metrics to focus on for each stage, ensuring businesses can optimize their marketing strategies effectively. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Effective SEO budget planning strategies for small businesses 19:50

19 hours ago19:50

19:50

Send us a text In this podcast episode, Femi Olajiga discusses effective strategies for investing in SEO, focusing on budget allocation and the importance of ongoing training. He emphasises the need for a balanced approach between one-time investments and ongoing SEO efforts, the significance of using the right tools, and the necessity of making the SEO budget agile to adapt to performance metrics. The episode provides insights into how small businesses can optimize their SEO strategies for both short-term gains and long-term success. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Effective SEO Strategies for Non-Technical Business Leaders 25:53

19 hours ago25:53

25:53

Send us a text In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasizes the need for businesses to adapt their keyword strategies, focusing on high-intent keywords and understanding the evolving landscape of online search behavior influenced by AI tools. The conversation also highlights the importance of authority and brand perception in the context of SEO, urging businesses to innovate and enhance their content strategies to remain competitive in a rapidly changing digital environment. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Google Ads CRASH-COURSE for Non-Marketing Business Leaders! 22:40

11 days ago22:40

22:40

Send us a text In this episode, Femi Olajiga discusses the impact of Google Ads on business revenue, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimise ads for higher conversion rates. He emphasises the need for collaboration between teams to enhance landing page experiences and improve overall ad performance. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders 38:28

14 days ago38:28

38:28

Send us a text In this episode, Femi Olajiga breaks down the complexities of SEO for non-marketers, covering essential topics such as keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes the importance of understanding customer intent, the role of backlinks, and the long-term nature of SEO strategies. The conversation aims to equip business leaders with the knowledge to effectively manage their SEO efforts and improve their online presence. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Stop Wasting Your Marketing Budget With These Simple Fixes! 33:03

15 days ago33:03

33:03

Send us a text In this podcast episode, Femi Olajiga discusses the common pitfalls that lead to wasted marketing budgets. He emphasises the importance of understanding key performance indicators (KPIs), the skills of marketing teams, the content production process, and the optimisation of marketing channels and websites. He also highlights the significance of email efficiency in retaining potential customers. By addressing these areas, organisations can significantly reduce waste and improve the effectiveness of their marketing strategies For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! 25:09

22 days ago25:09

25:09

Send us a text In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, budget allocation, demand creation, and post-purchase strategies. He emphasizes the importance of understanding customer needs, optimizing user experience, and maintaining product quality to foster customer loyalty. The conversation also highlights the significance of integrating email marketing with e-commerce strategies to enhance customer retention and drive repeat purchases. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
How To Create An Effective Digital Marketing Plan 21:54

27 days ago21:54

21:54

Send us a text In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marketing and provides key recommendations for enhancing the effectiveness of marketing planning processes. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Conversion Rate Optimisation Best Practices: How To Actually Get Results 22:22

27 days ago22:22

22:22

Send us a text In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO process, best practices, and the significance of trust and social proof in online sales. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
How to Build an In House SEO Team: (and Why You Should) 11:44

27 days ago11:44

11:44

Send us a text In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He also highlights the need for specific skills within the team and the potential for external support to enhance the team's effectiveness. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
How to Hire the Right Digital Marketing Agency 31:48

27 days ago31:48

31:48

Send us a text In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, communication processes, and how to protect your investment. Olajiga also highlights the differences between hiring an agency and a consultant, advocating for a strategic approach to ensure effective collaboration and results. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
How To Optimise Your Ecommerce Product Pages For More Sales 16:42

27 days ago16:42

16:42

Send us a text In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of user experience and engagement strategies. Femi emphasizes the need for conversion rate optimisation and the impact of payment processes on overall sales performance. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Website Content Inventory & Audits and Why You NEED Them 19:36

27 days ago19:36

19:36

Send us a text In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers the significance of optimizing content for conversion and establishing a culture of regular content review to enhance customer experience and drive marketing success. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! 23:57

28 days ago23:57

23:57

Send us a text In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and continuous learning. He discusses the significance of building a personal brand, the role of a marketing consultant, and the challenges faced in the industry, including the need for resilience and adaptability. Olajiga also highlights the importance of a broad skill set in digital marketing and the necessity of understanding various disciplines to provide comprehensive consulting services. For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/…

Digital Customer Journeys

1
Luxury Ecommerce Marketing Strategies that INCREASE website and In-store ORDERS! 22:18

29 days ago22:18