Go offline with the Player FM app!
44. Reggie Murphy of Zendesk (part 1)
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 30, 2024 20:10 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 418110351 series 62327
This episode of Dollars to Donuts features part 1 of my two-part conversation with Reggie Murphy of Zendesk. We talk about aligning the work of the research team with stakeholder OKRs and empowering non-researchers to do user research.
The researcher would go into these meetings and say we’re going to do a “I Wish I Knew” exercise, where we start thinking about what we’re building for our customers, what are the questions outstanding that we still don’t have an answer to. We’d go through that exercise, and then we’d prioritize that list. I can’t tell you how valuable those exercises were and how our stakeholders looked at us and said, “Wow, I did not know that research could add this kind of value to our conversation,” because it really helped them see. You know, that question that we’ve been battling around in these meetings isn’t really the one that’s most important. It’s this one. And to see it all together was a revelation for some of our stakeholders. I can’t tell you how important that was. – Reggie Murphy
Show Links
- Episode transcript
- Interviewing Users, second edition
- Portigal Consulting services, including training
- The Product Manager Podcast: How To Master User Interviews To Build More Lovable Products
- Reggie on LinkedIn
- Zendesk
- The Maze podcast: Scaling research through democratization with Reggie Murphy
- OKRs
- Zendesk Relate
Help other people find Dollars to Donuts by leaving a review on Apple Podcasts.
The post 44. Reggie Murphy of Zendesk (part 1) first appeared on Portigal Consulting.65 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 30, 2024 20:10 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 418110351 series 62327
This episode of Dollars to Donuts features part 1 of my two-part conversation with Reggie Murphy of Zendesk. We talk about aligning the work of the research team with stakeholder OKRs and empowering non-researchers to do user research.
The researcher would go into these meetings and say we’re going to do a “I Wish I Knew” exercise, where we start thinking about what we’re building for our customers, what are the questions outstanding that we still don’t have an answer to. We’d go through that exercise, and then we’d prioritize that list. I can’t tell you how valuable those exercises were and how our stakeholders looked at us and said, “Wow, I did not know that research could add this kind of value to our conversation,” because it really helped them see. You know, that question that we’ve been battling around in these meetings isn’t really the one that’s most important. It’s this one. And to see it all together was a revelation for some of our stakeholders. I can’t tell you how important that was. – Reggie Murphy
Show Links
- Episode transcript
- Interviewing Users, second edition
- Portigal Consulting services, including training
- The Product Manager Podcast: How To Master User Interviews To Build More Lovable Products
- Reggie on LinkedIn
- Zendesk
- The Maze podcast: Scaling research through democratization with Reggie Murphy
- OKRs
- Zendesk Relate
Help other people find Dollars to Donuts by leaving a review on Apple Podcasts.
The post 44. Reggie Murphy of Zendesk (part 1) first appeared on Portigal Consulting.65 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.