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1209 - Experiencing 10X, with Rich Klein

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Manage episode 413007273 series 2861137
Content provided by Dr. James Beckett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James Beckett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The discussion kicks off with Rich's recent purchase of a Heritage high number box for less than its original cost, leading into a broader conversation about market fluctuations, notably concerning Fanatics' large production volumes. We examine Fanatics' aggressive approach to testing the market, contrasting it with a more conservative strategy of printing to demand or slightly less. We share insights on the necessity of innovative distribution and marketing strategies to captivate new collectors, citing past successful promotions linked with food products and the unique appeal of regional and team-specific sets. The episode concludes on a reflective note emphasizing the intrinsic joy of collecting, untethered from its potential financial gains, advocating for a hobby that encourages fun and community building over mere profitability.

01:03 Fanatics' Market Strategy and Experimentation
02:27 Reflecting on Beckett's Growth and Strategy
06:13 The Evolution of Collecting and Market Expansion
06:45 Fanatics' Innovative Distribution and Product Strategies
13:26 The Joy of Collecting: Beyond Monetary Value

  continue reading

1442 episodes

Artwork
iconShare
 
Manage episode 413007273 series 2861137
Content provided by Dr. James Beckett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. James Beckett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The discussion kicks off with Rich's recent purchase of a Heritage high number box for less than its original cost, leading into a broader conversation about market fluctuations, notably concerning Fanatics' large production volumes. We examine Fanatics' aggressive approach to testing the market, contrasting it with a more conservative strategy of printing to demand or slightly less. We share insights on the necessity of innovative distribution and marketing strategies to captivate new collectors, citing past successful promotions linked with food products and the unique appeal of regional and team-specific sets. The episode concludes on a reflective note emphasizing the intrinsic joy of collecting, untethered from its potential financial gains, advocating for a hobby that encourages fun and community building over mere profitability.

01:03 Fanatics' Market Strategy and Experimentation
02:27 Reflecting on Beckett's Growth and Strategy
06:13 The Evolution of Collecting and Market Expansion
06:45 Fanatics' Innovative Distribution and Product Strategies
13:26 The Joy of Collecting: Beyond Monetary Value

  continue reading

1442 episodes

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