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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The Head Start: Embracing the Journey
1 Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:02
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LikedThe healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…
The Casino Loyalty Transformation Effect
Manage episode 477598553 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building loyalty in today’s casino market requires more than points and play. This episode explores how marketing teams—no matter their size—can create brand moments that surprise, resonate, and deliver true emotional impact. From pre-arrival anticipation to post-visit follow-up, learn how to make every guest interaction more meaningful.
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163 episodes
ShareManage episode 477598553 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building loyalty in today’s casino market requires more than points and play. This episode explores how marketing teams—no matter their size—can create brand moments that surprise, resonate, and deliver true emotional impact. From pre-arrival anticipation to post-visit follow-up, learn how to make every guest interaction more meaningful.
…
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163 episodes
All episodes
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1 Smarter Casino Marketing: Using AI to Personalize, Predict, and Perform 11:45
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Play Later Play Later Lists Like LikedWhat if your casino could spot churn before it happens? Or send campaigns your players actually care about—without working late? This episode explores how AI can help small but mighty casino marketing teams save time, predict player behavior, and finally move from reactive to proactive. Whether you're skeptical or curious, this is your realistic roadmap for AI that actually fits. Read the full blog post at jcarcamoassociates.com Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 Real-Time Casino Marketing: The Omnichannel Evolution 17:10
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Play Later Play Later Lists Like LikedForget managing channels—start orchestrating experiences. In this episode, we unpack what Omnichannel 2.0 means for casinos where every guest touchpoint counts. From real-time rewards to personalized player journeys, we cover how small marketing teams can make a big impact. Perfect for anyone trying to turn data into loyalty—without losing the human touch. Your step-by-step roadmap to omnichannel 2.0 https://www.jcarcamoassociates.com/casino-omnichannel-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 Planning Smarter, Spending Smarter: 7 Hacks for Regional Casino Teams 12:17
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Play Later Play Later Lists Like LikedWhat do panic promos, disconnected tactics, and dusty PDFs have in common? They’re all signs your casino marketing plan might need a tune-up. Whether you're dodging last-minute curveballs or trying to get your team aligned, this episode breaks down practical, quick-hit ways to revive your plan without starting from scratch. Perfect for marketers who don’t have time to waste — but still want to work smarter.…
1 Is Your Casino Marketing Plan Ready for What’s Next? 18:07
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Play Later Play Later Lists Like LikedIn this episode, we explore why a casino marketing plan isn’t just a list of promotions—it’s your most powerful strategic tool. When done right, it gives you clarity, alignment, and the ability to pivot with purpose when things inevitably change. From surprise concerts to shifting customer habits and unexpected team turnover, uncertainty is baked into our industry. So how do you stay ahead? We’ll walk through a quick plan health check, share the five key questions you should be asking monthly, and dig into how the most successful regional marketers are using quarterly reviews to stay focused, agile, and aligned with business goals. If you’re ready to stop reacting and start leading with strategy, this episode is your reset moment. Resources Mentioned: Read the full blog post: https://www.jcarcamoassociates.com/audit-your-casino-marketing-plan/ 📥 Download the Casino Marketing Plan Template: https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ 🎓 Learn more about Casino Marketing Boot Camp: https://casinomarketingbootcamp.com/…
1 From Brand Love to Brand Loyalty: How Regional Casinos Win Hearts and Wallets 13:06
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Play Later Play Later Lists Like LikedWe’re rethinking loyalty and talking about the deeper connection your guests really want. In this episode, we explore what brand love looks like in a modern casino marketing context, how to build it, and what keeps it alive. Perfect for anyone who wants to move from transactional thinking to long-term brand affection. Download your free tools at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
Building loyalty in today’s casino market requires more than points and play. This episode explores how marketing teams—no matter their size—can create brand moments that surprise, resonate, and deliver true emotional impact. From pre-arrival anticipation to post-visit follow-up, learn how to make every guest interaction more meaningful.…
1 Why Emotional Connection Is the Last Advantage 21:38
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Play Later Play Later Lists Like LikedToday’s players aren’t just choosing between casinos—they’re deciding between your floor, their couch, and every other entertainment experience. The real winners in casino marketing aren’t throwing more offers at the wall—they’re creating brands people feel something about. Learn how to identify your emotional territory, align your guest experience, and move from transactions to transformation. Read the full blog post at https://www.jcarcamoassociates.com/emotional-connection-is-your-strongest-casino-marketing-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 Beyond Free Parking and Buffets: Winning the Hearts of Casino Customers - Replay 25:35
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Play Later Play Later Lists Like LikedToday, casinos must go beyond offering games and amenities to build lasting emotional connections with their patrons. Brand laddering is a proven framework that helps casinos identify and leverage the emotional drivers behind customer decisions. By understanding these deeper motivations, casinos can craft experiences that resonate on a personal level, fostering loyalty and advocacy. This guide provides a step-by-step approach to implementing brand laddering, empowering casinos to create unbreakable bonds with their players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Get started on your brand ladder by downloading our worksheet at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/#Ladder…
Your biggest brand ambassadors might not be on the casino floor. They are behind the scenes. Housekeeping, kitchen staff, IT, and maintenance teams control the guest experience far more than most marketers realize. But when back of house teams don’t understand the brand promise, marketing messages fall apart in execution. This episode breaks down how casinos can bridge the gap between marketing and operations, turn back of house employees into brand builders, and improve guest retention without adding to the budget. If your casino is spending big on marketing but losing loyalty in execution, you need to hear this. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 How Casinos Can Use Research to Outplay the Competition 14:29
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Play Later Play Later Lists Like LikedCasino marketing decisions shouldn’t be a gamble—but bad research leads to costly mistakes. Too many casinos rely on biased feedback, flawed surveys, or research theater that creates the illusion of data-driven strategy. This episode reveals the most common research pitfalls in the gaming industry and how casinos can get real, actionable insights that drive revenue and loyalty. If you’re making decisions based on incomplete data, it’s time to rethink your approach. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 Stand Out in the Casino Industry: The Importance of Unique Branding 13:35
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Play Later Play Later Lists Like LikedMost casino ads look eerily similar—gold accents, dramatic lighting, and a smiling jackpot winner. But if your brand is indistinguishable from the competition, you’re doing more than just blending in—you’re losing loyalty. The key to standing out? Brand standards that go beyond the logo. Learn why consistency in voice, visuals, and messaging makes all the difference in player engagement and long-term success. Download a copy of our Brand Standards Checklist at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Sign up for the Brand Standards Masterclass. Use code EARLY for your early access discount. https://casinomarketingbootcamp.com/brand-standards-masterclass/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 How Casino Brand Strategy Drives EVERYTHING 16:00
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Play Later Play Later Lists Like LikedBranding isn’t just about visual. It’s about strategy. A strong casino brand makes every marketing initiative more effective, from promotions to loyalty programs to digital engagement. Too often, operators focus on offers and reinvestment, missing the opportunity to create a brand that attracts and retains high-value players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 The Big Game Experience: A Masterclass for Casino Marketers 12:44
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Play Later Play Later Lists Like LikedElite service isn't about freebies—it’s about frictionless experiences. The best casino marketers don’t wait for players to ask—they anticipate needs before they arise. From high-touch VIP programs to seamless guest experiences, discover what a "White Glove" hospitality strategy at the Big Game can teach us about creating unforgettable casino moments. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
1 The Marketing Magic of Mardi Gras and Casinos 17:23
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Play Later Play Later Lists Like LikedThe secret to unforgettable guest experiences isn’t found in a spreadsheet—it’s found in Mardi Gras. From the power of anticipation to the art of sensory marketing, we’re breaking down what casino marketers can learn from the world’s biggest crowdsourced brand. If you’re looking to turn your casino floor into a memory-making machine, you won’t want to miss this one.…
1 Invisible Yet Impactful: Unlocking the Hidden Power of Brand Cues 18:37
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Play Later Play Later Lists Like Liked🏆 Champions win by mastering the details. Whether on the football field or the casino floor, the difference between good and great comes down to precision and strategy. This episode dives into invisible brand cues—the subtle, subconscious signals that shape guest experiences and drive long-term loyalty. Learn how the top casino brands build winning environments that keep guests coming back…
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Drivetime Marketing Podcast
1 Last-Minute Strategies for Casino Marketers to Navigate Election Year Advertising 11:51
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Play Later Play Later Lists Like LikedWe're sharing our last-minute strategies for casino marketers (or advertisers) to stay visible during the political ad frenzy. With election day fast approaching, discover how to adjust your ad spend, leverage digital platforms, and stand out with positive messaging that cuts through the noise. It’s the perfect episode for marketers on the go—get the insights you need wherever you are. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Unlock Top-Tier Marketing Expertise for Your Casino—Without the Full-Time Cost 16:43
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Play Later Play Later Lists Like LikedRunning a casino on a tight budget? Fractional marketing offers top-tier expertise without the full-time costs. Discover how your casino can stay ahead of the game by paying only for the expertise you need! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Why the Hispanic Audience Should be Your New Target Market 15:14
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Play Later Play Later Lists Like LikedHispanic Americans are perhaps the most significant ethnic minority in the United States. Depending on data, you can safely estimate they make up nearly 20% of the population. That means almost one in five Americans is Hispanic, and according to the Census Bureau, that number is expected to grow exponentially to a projected 111 million by 2060, representing roughly 28% of the population. As acculturation increases, these consumers will grow up exposed to our brands. There will be even greater demand for products and services from this fast-growing market. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Revolutionize Your Team with Digital Fluency 14:23
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Play Later Play Later Lists Like LikedThe seamless integration of online and offline experiences allows customers to navigate these worlds with unprecedented fluidity. The conversation about digital transformation can no longer be confined to IT or marketing departments alone; it must become a ubiquitous dialogue that spans the entirety of a casino’s operational and strategic framework. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Beyond Basics: Advanced Casino Marketing Strategies 9:04
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Play Later Play Later Lists Like LikedIn this episode, we discussing my favorite advanced casino marketing strategies for the digital age. Learn how to leverage digital tools, enhance customer experiences, and create seamless online-to-offline interactions that drive growth. Whether you're looking to attract new customers or deepen loyalty, these insights will help take your casino marketing beyond the basics. To read our casino marketing strategy posts: https://www.jcarcamoassociates.com/?s=casino+marketing+strategy Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 From Surviving to Thriving: A Guide for Regional Casinos 16:35
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Play Later Play Later Lists Like LikedThe regional casino market is a tough game, but you don't have to leave your success to chance. Our latest episode post is packed with actionable insights to help you thrive, even with limited budgets and fierce competition. Learn how to: Leverage your local connections for maximum impact Implement creative marketing strategies that won't break the bank Adapt to the digital age and meet evolving customer expectations Build lasting customer loyalty that goes beyond rewards And much more! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Why Brand Standards Are Essential for Your Casino's Success 15:00
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Play Later Play Later Lists Like LikedIn this episode, we discuss the critical role of brand standards in the casino industry, particularly for small and medium-sized regional operators. We explore how a well-defined brand identity goes beyond just a logo, impacting every aspect of the customer experience and influencing business success. Key Takeaways: The Power of Brand Standards: Discover how consistent branding can elevate your casino's image, foster customer loyalty, and drive growth, even in a competitive market. Essential Elements: Learn the key components of a successful casino brand style guide, from visual identity and messaging to customer service and ambiance. DIY vs. Professional Help: Get practical advice on when to tackle branding in-house and when to seek expert guidance. Actionable Steps: Walk away with concrete strategies for implementing and maintaining brand standards to achieve lasting results. Download the Brand Standards Checklist: https://share.hsforms.com/1MiUlXtSmQwWn0ErGX3Fz2w1c65y Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 How Casinos Can Win Big with the Smartphone Revolution 13:32
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Play Later Play Later Lists Like LikedExplore the exciting world of digital transformation and its impact on casino marketing. Discover how casinos can harness the power of smartphones, mobile apps, and data-driven strategies to create more engaging, profitable customer experiences. Whether you’re a marketing director at a regional casino, a general manager, or part of a casino marketing team, this episode is packed with actionable insights to help you stay ahead in the rapidly evolving digital landscape. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Using Brand Rituals to Differentiate Your Casino and Gain Loyalty 11:10
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Play Later Play Later Lists Like LikedUnlock the secret to casino loyalty through the power of brand rituals. Discover how simple, memorable rituals can transform your casino’s marketing strategy and drive customer loyalty. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Retail Media: The Jackpot for Casino Revenue Growth 15:56
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Play Later Play Later Lists Like LikedRetail media, a rapidly growing advertising channel, presents a lucrative opportunity for U.S. casino operators. With their captive audience, diverse demographics, and wealth of customer data, casinos are uniquely positioned to leverage retail media to boost revenue and engagement. By strategically utilizing their video screens and digital infrastructure, casinos can deliver targeted advertisements, promote internal amenities, and partner with external brands. While regulatory considerations and maintaining a seamless gaming experience are important, the potential for retail media in the casino industry is substantial. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
The art of crafting signature casino experiences goes beyond gaming and amenities. In this episode, we explore the importance of a strong brand foundation, understanding your target audience, and designing experiences that resonate with them. We also discuss the role of staff training, technology integration, and continuous improvement in delivering and sustaining these unforgettable moments. Tune in to learn how to elevate your casino's brand and create lasting loyalty among your guest Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Tired of the Same Old Casino Marketing? Find an Agency That Gets It 16:48
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Play Later Play Later Lists Like LikedAre you tired of the same old casino marketing? In this episode, we explore why many casinos are feeling the itch for a change and looking for agencies that truly understand their unique needs. We'll delve into the soul-searching questions you need to ask yourself before starting your agency search and the key factors to consider when evaluating potential partners. Plus, we'll discuss the benefits of a hybrid approach, combining the strengths of your in-house team with the expertise of an agency. If you're ready to break free from the marketing rut and find an agency that gets you, this episode is for you! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 A Casino Marketer's Guide to Personalization 22:20
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Play Later Play Later Lists Like LikedPersonalization is not just about using a customer's name in an email. It's about understanding their unique preferences, tailoring rewards and communications to their needs, and empowering your staff to deliver exceptional, personalized service. Investing in personalization can transform your casino's loyalty program into a powerful engine for customer engagement, retention, and revenue growth. Start by implementing our 7-step plan. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 The Employee Manual Makeover: Boosting Morale and Reducing Turnover 11:01
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Play Later Play Later Lists Like LikedYour employee manual, often overlooked and underestimated, has the potential to be a game-changer. It's more than just a list of rules and regulations; it reflects your company culture, values, and brand identity. A well-crafted employee manual can unlock employee potential, foster a sense of belonging, and, ultimately, reduce turnover. It's time for a manual makeover! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Download your Brand Advocacy Toolkit https://www.jcarcamoassociates.com/brand-advocacy-toolkit/ Schedule your free Brand Diagnostic and Strategy Kickstart https://www.jcarcamoassociates.com/brand-diagnostic-and-strategy-kickstart/…
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Drivetime Marketing Podcast
1 Why Branding Matters: A Guide for Small and Medium-Sized Casinos 11:35
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Play Later Play Later Lists Like LikedIs your casino's brand just a logo, or is it a powerful tool for growth and differentiation? In this episode of Drivetime Marketing, we tackle the burning question: Why does brand matter for casinos? Discover how a well-crafted brand can attract loyal customers, boost revenue, and give you a competitive edge in a crowded market. Tune in for actionable insights and strategies to transform your casino's brand into its most valuable asset. #casinomarketing #casinobranding #podcast Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Brand Style Guides and Standards That Deliver Results 15:44
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Play Later Play Later Lists Like LikedAre your brand guidelines outdated? With creative work moving in-house and every department needing marketing materials yesterday, maintaining brand consistency has become more challenging than ever. Brand inconsistency is costing casinos more than they realize—wasted time, confusing guest experiences, and weakened customer loyalty. A PDF of logo guidelines isn’t enough anymore. Casino brand standards must go beyond visuals to align every department and every customer interaction. Discover why comprehensive brand standards are a game-changer and how to implement them effectively.…
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Drivetime Marketing Podcast
1 Decoding What's "On Brand'" for Casinos (Beyond Logos) 15:59
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Play Later Play Later Lists Like LikedEvery interaction at your casino shapes your brand, from the valet greeting guests to the community events you host. Building brand loyalty means aligning every touchpoint with your values and promises. Learn how regional casinos can leverage their local connections to deliver experiences that keep guests coming back. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
Discover the strategies that will define casino marketing in 2025. Learn how personalization, OTT advertising, and emerging tech like AR and blockchain can transform guest engagement and loyalty. Whether you’re navigating tight budgets or planning for future trends, this episode dives deep into actionable insights that will elevate your marketing game. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Maximizing Casino Potential: The Power of Brand Valuation 9:04
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Play Later Play Later Lists Like LikedWhat is your casino’s brand really worth? From customer loyalty to geographic expansion, a strong brand is more than just a competitive edge—it is a foundation for growth. Hear how you can use brand valuation to make smarter decisions, win over new markets, and strengthen your presence in both physical and digital spaces.…
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Drivetime Marketing Podcast
1 From Basics to Breakthroughs: Comprehensive Casino Marketing Training 18:45
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Play Later Play Later Lists Like LikedHow do you transform your casino marketing team into a loyalty-building powerhouse? Learn proven strategies to train your team for digital mastery, personalized campaigns, and measurable success. These insights are designed to give your casino the edge it needs in a competitive market. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Casino Marketing Resolutions for Success in 2025 9:38
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Play Later Play Later Lists Like Liked🎙️ Learn how to kickstart 2025 with actionable resolutions to elevate your casino marketing game. From refining your email campaigns to leveraging cutting-edge trends like AR and gamification, this is your guide to making smarter moves. Perfect for marketers who are ready to step up their strategy and drive real results. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Casino Branding Unveiled: Why Differentiation is Key to Success 21:40
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Play Later Play Later Lists Like LikedCasino marketers are facing unprecedented challenges in a crowded marketplace. Our latest podcast breaks down the critical strategies for standing out in an increasingly competitive landscape. We're diving deep into how trust, innovation, and emotional connections can transform your casino from just another gaming destination to a must-visit experience. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 🎙️ Finding the Perfect Gift for the Marketer in Your Life 29:28
29:28 Play Later Play Later Lists Like Liked29:28
Play Later Play Later Lists Like LikedTrying to find the perfect gift for the marketer in your life? 🎁 We’re sharing thoughtful, impactful, and inspiring ideas from our updated marketer's holiday gift guide. Whether you’re shopping for a colleague, friend, or family member, these gifts will surprise, delight, and show just how much you appreciate their hard work. Perfect for on-the-go inspiration! 🚀 #CasinoMarketing #Podcast #GiftGuide #MarketingLife Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Boost Your Casino’s Customer Engagement with Email Marketing 11:58
11:58 Play Later Play Later Lists Like Liked11:58
Play Later Play Later Lists Like LikedReady to take your casino marketing on the go? Tune in to our latest Drivetime Marketing podcast episode. We're talking about email marketing for casinos. Discover how to craft compelling campaigns that keep players coming back for more. Learn how to personalize your messages, automate your workflows, and measure your success. Hit the road with us and transform your email marketing strategy! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Rewatch the Mastering Email Marketing for Casinos series at https://casinomarketingbootcamp.com/mastering-email-marketing-for-casinos/…
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Drivetime Marketing Podcast
1 Beyond Points: Building Meaningful Casino Loyalty 16:12
16:12 Play Later Play Later Lists Like Liked16:12
Play Later Play Later Lists Like LikedCasino marketing is evolving. Discover how brand purpose transforms guest loyalty from transactional to emotional connections. Learn actionable strategies that go beyond traditional rewards programs and create meaningful guest experiences that drive repeat visits. Social Media Post: Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Rolling the Dice on Casino Branding: Why Rebranding Isn’t Always a Safe Bet 15:37
15:37 Play Later Play Later Lists Like Liked15:37
Play Later Play Later Lists Like LikedIn this episode, we explore the high-stakes world of casino branding and why a rebrand might not be the winning hand you think it is. Join us as we uncover: 🎰 The Risks of Rebranding: When changing your brand identity can alienate loyal customers or disrupt your market positioning. 🃏 Alternatives to Rebranding: How to evolve your brand without losing its core identity, ensuring continuity for your guests. 💡 Key Considerations Before Taking the Leap: From customer loyalty to operational disruptions, learn what to assess before diving into a rebrand. Whether you’re a casino marketing manager or a VP considering a big change, this episode is packed with actionable insights and strategies to guide your branding decisions. Don’t roll the dice without listening to this! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Why Training Should Be a Key Investment in Next Year’s Casino Budget 14:01
14:01 Play Later Play Later Lists Like Liked14:01
Play Later Play Later Lists Like LikedIn this essential listen for casino marketing professionals, we dive into how to strategically budget for training to build a high-performing team in 2025. This episode breaks down the critical skills casino marketing teams need, from digital engagement to reputation management, along with actionable insights on stretching your budget for maximum impact. Get ready to equip your team for today’s challenges and tomorrow’s success. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 The Untapped Opportunity of Uncarded Casino Customers 13:42
13:42 Play Later Play Later Lists Like Liked13:42
Play Later Play Later Lists Like LikedJoin us on this episode of Drivetime Marketing as we reveal strategies for engaging the overlooked retail casino segment. Discover why uncarded players are crucial to your bottom line and how to convert them into loyal customers. We’ll cover practical steps for casino marketers on the go—from resource allocation to campaign tracking. This is a must-listen for those looking to drive growth through a retail-first approach! 🎧 #CasinoMarketing #CasinoBranding #Podcast #CustomerLoyalty Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casi…
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Drivetime Marketing Podcast
1 Breaking News: How Casinos Can Perfect Crisis Communications in the Digital Age 11:25
11:25 Play Later Play Later Lists Like Liked11:25
Play Later Play Later Lists Like LikedIn this episode of Drivetime Marketing, we dive deep into crisis communications for casinos. Learn how to build a crisis-ready team, craft effective messages for social media, and ensure your brand bounces back stronger than ever after a PR storm. Whether you’re on the go or in the office, this episode gives you the tools you need to protect your casino’s reputation. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 When, Why, and How to Rebrand: A Guide for Regional Casinos Looking to Stand Out 16:16
16:16 Play Later Play Later Lists Like Liked16:16
Play Later Play Later Lists Like LikedWhether you're looking to overhaul your entire brand or just need a minor update, we're answering the questions marketers face at some point: rebrand or refresh? Tune in for actionable insights and expert advice that will help your casino stand out in a crowded market. Perfect for marketers on the go! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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