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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
1 #683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28
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LikedMy guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Casino Loyalty Transformation Effect
Manage episode 477598553 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building loyalty in today’s casino market requires more than points and play. This episode explores how marketing teams—no matter their size—can create brand moments that surprise, resonate, and deliver true emotional impact. From pre-arrival anticipation to post-visit follow-up, learn how to make every guest interaction more meaningful.
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165 episodes
ShareManage episode 477598553 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building loyalty in today’s casino market requires more than points and play. This episode explores how marketing teams—no matter their size—can create brand moments that surprise, resonate, and deliver true emotional impact. From pre-arrival anticipation to post-visit follow-up, learn how to make every guest interaction more meaningful.
…
continue reading
165 episodes
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Drivetime Marketing Podcast
1 Beyond the Logo: What a True Casino Rebrand Looks Like (and Costs) 19:30
19:30 Play Later Play Later Lists Like Liked19:30
Play Later Play Later Lists Like LikedRebranding a casino is more than just slapping on a new logo. We’re talking about syncing your operations, retraining your team, and rebuilding your brand experience from the inside out. Whether you’re updating visuals or overhauling your entire identity, this episode helps you map out a smarter approach—grounded in real-world casino marketing challenges. Perfect for marketers who need clarity and practicality. Download the rebranding checklist at: https://bit.ly/4dPcYLm Schedule your (RE)Branding Kickstart Call: https://bit.ly/4mOlzCc Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Don’t Bet It All on Digital: The Case for Traditional Casino Advertising 14:23
14:23 Play Later Play Later Lists Like Liked14:23
Play Later Play Later Lists Like LikedWe’re diving into why traditional casino advertising—yes, billboards, radio, and even TV—still delivers serious ROI. If you’re only betting on digital, you might be missing the magic that builds loyalty and sparks conversation. This quick-hit session explores how to rethink your media mix, especially in high-frequency, community-driven markets. Perfect for teams ready to elevate their brand presence beyond the inbox. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Smarter Casino Marketing: Using AI to Personalize, Predict, and Perform 11:45
11:45 Play Later Play Later Lists Like Liked11:45
Play Later Play Later Lists Like LikedWhat if your casino could spot churn before it happens? Or send campaigns your players actually care about—without working late? This episode explores how AI can help small but mighty casino marketing teams save time, predict player behavior, and finally move from reactive to proactive. Whether you're skeptical or curious, this is your realistic roadmap for AI that actually fits. Read the full blog post at jcarcamoassociates.com Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Real-Time Casino Marketing: The Omnichannel Evolution 17:10
17:10 Play Later Play Later Lists Like Liked17:10
Play Later Play Later Lists Like LikedForget managing channels—start orchestrating experiences. In this episode, we unpack what Omnichannel 2.0 means for casinos where every guest touchpoint counts. From real-time rewards to personalized player journeys, we cover how small marketing teams can make a big impact. Perfect for anyone trying to turn data into loyalty—without losing the human touch. Your step-by-step roadmap to omnichannel 2.0 https://www.jcarcamoassociates.com/casino-omnichannel-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Planning Smarter, Spending Smarter: 7 Hacks for Regional Casino Teams 12:17
12:17 Play Later Play Later Lists Like Liked12:17
Play Later Play Later Lists Like LikedWhat do panic promos, disconnected tactics, and dusty PDFs have in common? They’re all signs your casino marketing plan might need a tune-up. Whether you're dodging last-minute curveballs or trying to get your team aligned, this episode breaks down practical, quick-hit ways to revive your plan without starting from scratch. Perfect for marketers who don’t have time to waste — but still want to work smarter.…
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Drivetime Marketing Podcast
1 Is Your Casino Marketing Plan Ready for What’s Next? 18:07
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Play Later Play Later Lists Like LikedIn this episode, we explore why a casino marketing plan isn’t just a list of promotions—it’s your most powerful strategic tool. When done right, it gives you clarity, alignment, and the ability to pivot with purpose when things inevitably change. From surprise concerts to shifting customer habits and unexpected team turnover, uncertainty is baked into our industry. So how do you stay ahead? We’ll walk through a quick plan health check, share the five key questions you should be asking monthly, and dig into how the most successful regional marketers are using quarterly reviews to stay focused, agile, and aligned with business goals. If you’re ready to stop reacting and start leading with strategy, this episode is your reset moment. Resources Mentioned: Read the full blog post: https://www.jcarcamoassociates.com/audit-your-casino-marketing-plan/ 📥 Download the Casino Marketing Plan Template: https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ 🎓 Learn more about Casino Marketing Boot Camp: https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 From Brand Love to Brand Loyalty: How Regional Casinos Win Hearts and Wallets 13:06
13:06 Play Later Play Later Lists Like Liked13:06
Play Later Play Later Lists Like LikedWe’re rethinking loyalty and talking about the deeper connection your guests really want. In this episode, we explore what brand love looks like in a modern casino marketing context, how to build it, and what keeps it alive. Perfect for anyone who wants to move from transactional thinking to long-term brand affection. Download your free tools at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
Building loyalty in today’s casino market requires more than points and play. This episode explores how marketing teams—no matter their size—can create brand moments that surprise, resonate, and deliver true emotional impact. From pre-arrival anticipation to post-visit follow-up, learn how to make every guest interaction more meaningful.…
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Drivetime Marketing Podcast
1 Why Emotional Connection Is the Last Advantage 21:38
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Play Later Play Later Lists Like LikedToday’s players aren’t just choosing between casinos—they’re deciding between your floor, their couch, and every other entertainment experience. The real winners in casino marketing aren’t throwing more offers at the wall—they’re creating brands people feel something about. Learn how to identify your emotional territory, align your guest experience, and move from transactions to transformation. Read the full blog post at https://www.jcarcamoassociates.com/emotional-connection-is-your-strongest-casino-marketing-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Beyond Free Parking and Buffets: Winning the Hearts of Casino Customers - Replay 25:35
25:35 Play Later Play Later Lists Like Liked25:35
Play Later Play Later Lists Like LikedToday, casinos must go beyond offering games and amenities to build lasting emotional connections with their patrons. Brand laddering is a proven framework that helps casinos identify and leverage the emotional drivers behind customer decisions. By understanding these deeper motivations, casinos can craft experiences that resonate on a personal level, fostering loyalty and advocacy. This guide provides a step-by-step approach to implementing brand laddering, empowering casinos to create unbreakable bonds with their players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Get started on your brand ladder by downloading our worksheet at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/#Ladder…
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Drivetime Marketing Podcast
Your biggest brand ambassadors might not be on the casino floor. They are behind the scenes. Housekeeping, kitchen staff, IT, and maintenance teams control the guest experience far more than most marketers realize. But when back of house teams don’t understand the brand promise, marketing messages fall apart in execution. This episode breaks down how casinos can bridge the gap between marketing and operations, turn back of house employees into brand builders, and improve guest retention without adding to the budget. If your casino is spending big on marketing but losing loyalty in execution, you need to hear this. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 How Casinos Can Use Research to Outplay the Competition 14:29
14:29 Play Later Play Later Lists Like Liked14:29
Play Later Play Later Lists Like LikedCasino marketing decisions shouldn’t be a gamble—but bad research leads to costly mistakes. Too many casinos rely on biased feedback, flawed surveys, or research theater that creates the illusion of data-driven strategy. This episode reveals the most common research pitfalls in the gaming industry and how casinos can get real, actionable insights that drive revenue and loyalty. If you’re making decisions based on incomplete data, it’s time to rethink your approach. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 Stand Out in the Casino Industry: The Importance of Unique Branding 13:35
13:35 Play Later Play Later Lists Like Liked13:35
Play Later Play Later Lists Like LikedMost casino ads look eerily similar—gold accents, dramatic lighting, and a smiling jackpot winner. But if your brand is indistinguishable from the competition, you’re doing more than just blending in—you’re losing loyalty. The key to standing out? Brand standards that go beyond the logo. Learn why consistency in voice, visuals, and messaging makes all the difference in player engagement and long-term success. Download a copy of our Brand Standards Checklist at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Sign up for the Brand Standards Masterclass. Use code EARLY for your early access discount. https://casinomarketingbootcamp.com/brand-standards-masterclass/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 How Casino Brand Strategy Drives EVERYTHING 16:00
16:00 Play Later Play Later Lists Like Liked16:00
Play Later Play Later Lists Like LikedBranding isn’t just about visual. It’s about strategy. A strong casino brand makes every marketing initiative more effective, from promotions to loyalty programs to digital engagement. Too often, operators focus on offers and reinvestment, missing the opportunity to create a brand that attracts and retains high-value players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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Drivetime Marketing Podcast
1 The Big Game Experience: A Masterclass for Casino Marketers 12:44
12:44 Play Later Play Later Lists Like Liked12:44
Play Later Play Later Lists Like LikedElite service isn't about freebies—it’s about frictionless experiences. The best casino marketers don’t wait for players to ask—they anticipate needs before they arise. From high-touch VIP programs to seamless guest experiences, discover what a "White Glove" hospitality strategy at the Big Game can teach us about creating unforgettable casino moments. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…
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The daily drama of money and work from the BBC.
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest Business and finance news from around the world on the BBC.
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continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
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continue reading
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