EP61: Jim Decicco - Super Coffee Beans & Building Epic Teams

Dropset Gorgeous Radio

Anyone who’s an entrepreneur knows how challenging it is to start your own business. Going a step further to expand into a thriving company with a team of people requires even more discipline and determination. Jim Decicco has watched Super Coffee grow from a team of 3 brothers to a profitable company of 50+ employees, and absolutely believes in the power of positive energy and working hard to get the results you want!

• The challenges of going from solopreneurs to CEOs with a team of employees
• Why Super Coffee uses “Empowered Action” as a company philosophy
• The importance of having a strong company culture and consistent messaging
• The value of humility no matter your background or years of experience
• What it means to be a team player ready to contribute
• Why it’s more beneficial to be slow to hire and quick to fire
• How Jim and his brothers elevate their leadership
• How Super Coffee became a successful business
• The evolution of Super Coffee’s formula and plans for future products
• How Super Coffee builds team bonds with their in office and remote workforce

As a former college athlete, Jim has years of experience playing for different teams with people and coaches from a wide range of backgrounds. He understands what it takes to cultivate a team that works toward the same goal with passion and positive energy.

Powerful Quotes to Remember:

• Our philosophy is to work hard and be nice to people.
• Our brand is an extension of our culture. It’s about your attitude and the goodness you’re putting out in the world.
• Hesitation and reluctance to be a teammate or contribute to the team goal is what’s slowing down some organizations.
• Culture is not only the people you surround yourself with, it’s what you tolerate.
• Jocko Willink: “Discipline equals freedom”
• When enjoying a food or beverage, it doesn’t have to taste bad to be healthy or be unhealthy to taste good.

Mentioned:

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