Abtin Masseratagah on the importance of retention marketing

DTC Growth Show

Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm. Abtin’s been in the industry for over a decade specializing in retention marketing, paid media, growth hacking, influencer marketing, social media marketing, brand amplification across digital platforms, and business development. Abtin’s been featured in major media publications such as Forbes, Huffington Post, and Entrepreneur Magazine. In today’s episode we discuss strategies around retention marketing from email marketing, SMS, and push notifications.

Key Takeaways from Abtin:

1. For brands starting with their retention marketing programs, focus on building out a solid email list first as your foundation, then focus on SMS and push notifications as you expand your retention strategy.
   
2. Brands are underutilizing building apps for their stores. It’s a cost effective way to send out push notifications without having to pay expensive fees associated with SMS marketing.
   
3. Use tools that specialize in certain retention strategies such as email marketing, SMS, and so on!