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Advice on how to humanize your brand from Resilient Retail’s Kristen LaFrance

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Content provided by #paid. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #paid or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For Kristen LaFrance, commerce is all about the people.

Known as the Mayor of DTC Twitter and head of Shopify’s Resilient Retail podcast, Kristen hosts discussions with entrepreneurs on a plethora of topics surrounding commerce, exploring how brands can find success within DTC and retail spaces.

“I describe the Resilient Retail podcast as this kind of digital property or brand. It’s a space to bring the retail conversations Shopify needs to be having to the merchants we need to be reaching.”–Kristen LaFrance

Human-centered commerce is near and dear to Kristen’s heart, and I spoke to her about why she considers it so important and how to achieve it through community-building, thinking locally, and... [Read more]

  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 312409344 series 3234300
Content provided by #paid. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #paid or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For Kristen LaFrance, commerce is all about the people.

Known as the Mayor of DTC Twitter and head of Shopify’s Resilient Retail podcast, Kristen hosts discussions with entrepreneurs on a plethora of topics surrounding commerce, exploring how brands can find success within DTC and retail spaces.

“I describe the Resilient Retail podcast as this kind of digital property or brand. It’s a space to bring the retail conversations Shopify needs to be having to the merchants we need to be reaching.”–Kristen LaFrance

Human-centered commerce is near and dear to Kristen’s heart, and I spoke to her about why she considers it so important and how to achieve it through community-building, thinking locally, and... [Read more]

  continue reading

44 episodes

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