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Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)

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Manage episode 424101228 series 2921256

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business.
We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.
Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak
Topics discussed in this episode:

  • Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout).
  • Biggest challenges in building trust for eCommerce (Collecting reviews, handling negative reviews).
  • Different types of review platforms (Open vs. Verified) and their impact.
  • Importance of video reviews and how to incentivize them.
  • How Google handles reviews (Google My Business, Review Aggregation, Product Reviews).
  • How to deal with negative reviews (Responding strategically, turning them into positives).
  • Key metrics to track for online reputation (Star Rating, Recency, Review Volume).
  • Why privacy matters when using customer reviews for marketing.
  • Strategies for new businesses to get reviews quickly (Multiple survey requests, video reviews).
  • Their book "Reputation King": A guide to online reputation management.

Links & Resources
Website: https://www.shopperapproved.com/
Landing: https://reputationking.com/coffeebreak
LinkedIn: https://www.linkedin.com/in/duanesprague/
Facebook: https://www.facebook.com/shopperapproved/
Get access to more free resources by visiting the podcast episode page at
t.ly/xNi_0
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Get Your "Founder's Sidekick" today

With “Founder’s Sidekick,” you’ll receive personalized advice and feedback to transition from 9-5 jobs or transform traditional businesses into flexible online ventures.
Get “asynchronous” private coaching to address burning business questions when starting and growing an online business. Visit https://ecommercecoffeebreak.com/start to learn more.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

351 episodes

Artwork
iconShare
 
Manage episode 424101228 series 2921256

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business.
We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.
Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak
Topics discussed in this episode:

  • Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout).
  • Biggest challenges in building trust for eCommerce (Collecting reviews, handling negative reviews).
  • Different types of review platforms (Open vs. Verified) and their impact.
  • Importance of video reviews and how to incentivize them.
  • How Google handles reviews (Google My Business, Review Aggregation, Product Reviews).
  • How to deal with negative reviews (Responding strategically, turning them into positives).
  • Key metrics to track for online reputation (Star Rating, Recency, Review Volume).
  • Why privacy matters when using customer reviews for marketing.
  • Strategies for new businesses to get reviews quickly (Multiple survey requests, video reviews).
  • Their book "Reputation King": A guide to online reputation management.

Links & Resources
Website: https://www.shopperapproved.com/
Landing: https://reputationking.com/coffeebreak
LinkedIn: https://www.linkedin.com/in/duanesprague/
Facebook: https://www.facebook.com/shopperapproved/
Get access to more free resources by visiting the podcast episode page at
t.ly/xNi_0
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Get Your "Founder's Sidekick" today

With “Founder’s Sidekick,” you’ll receive personalized advice and feedback to transition from 9-5 jobs or transform traditional businesses into flexible online ventures.
Get “asynchronous” private coaching to address burning business questions when starting and growing an online business. Visit https://ecommercecoffeebreak.com/start to learn more.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

351 episodes

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