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Diary of an Early stage Food Startup

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Manage episode 347256875 series 3401950
Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode is a little different - I wanted to shine a light on entrepreneurship in it's early stages - to provide some inspiration for others that are still in the thick of it. Hassan Muzaffar launched his low-sugar, high-protein cereal brand Yummos just a few short months ago - but already he has attracted an enviable team, some great investors and has created a brand that is gaining lots of attention.
Listen in to hear:
- Why Hassan focussed on building a strong in-house marketing team BEFORE hiring any agencies
- Why his approach to brand has been central to success
- The importance of a clear vision from the start
- Hassan's approach to product development
- How Hassan went about getting investment in the early stages
- Why 'building in public' can attract investors
Follow Hassan's journey on Linkedin: https://www.linkedin.com/in/hassan-muzaffar-289b7a24/
Try his product at www.eatyummos.com
Find the brand on instagram: https://www.instagram.com/eatyummos/

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 347256875 series 3401950
Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode is a little different - I wanted to shine a light on entrepreneurship in it's early stages - to provide some inspiration for others that are still in the thick of it. Hassan Muzaffar launched his low-sugar, high-protein cereal brand Yummos just a few short months ago - but already he has attracted an enviable team, some great investors and has created a brand that is gaining lots of attention.
Listen in to hear:
- Why Hassan focussed on building a strong in-house marketing team BEFORE hiring any agencies
- Why his approach to brand has been central to success
- The importance of a clear vision from the start
- Hassan's approach to product development
- How Hassan went about getting investment in the early stages
- Why 'building in public' can attract investors
Follow Hassan's journey on Linkedin: https://www.linkedin.com/in/hassan-muzaffar-289b7a24/
Try his product at www.eatyummos.com
Find the brand on instagram: https://www.instagram.com/eatyummos/

  continue reading

55 episodes

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