Harnessing Community Power for Growth - with Lloyed Lobo

eCommerce Marketing Podcast

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.

In this episode, you will learn

• How Lloyed’s early experiences as a young refugee during the Gulf War influenced his perspective on the importance of community

• What the "Community-Led Growth" model is and why it's becoming increasingly popular in the startup ecosystem

• How does a brand know if the community-led growth strategy is right for them

• What were the first steps Lloyed took to build a community around Boast.AI? And how did he ensure that this community was authentically engaged and not just another "subscriber list"?

• For companies just starting out, what actionable steps can they take to start building a loyal and engaged community

• Brands and organizations, apart from Boast.AI, that have been doing an exceptional job at community-led growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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