Navigating the Maze of eCommerce Metrics - Michael Kaminsky

eCommerce Marketing Podcast

Michael Kaminsky is the co-founder of a next-generation marketing mix modeling startup, Recast. He's a statistician, entrepreneur, and marketing science researcher who loves helping companies avoid wasted marketing spend through advanced analytics.

In this episode, you will learn

• The most common mistakes ecommerce operators make when measuring their marketing effectiveness
• Key pitfalls in marketing measurement that often lead to wasteful spending and how can businesses effectively recognize and avoid these traps
• What are the top recommendations for ecommerce operators to overcome the challenges in accurately measuring their marketing ROI
• How emerging technologies like AI and machine learning are transforming the landscape of marketing measurement in the ecommerce sector
• Future trends in ecommerce marketing measurement that businesses should prepare for

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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