How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Content provided by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing and ECommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing and ECommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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EU105: Simplifying Facebook Ads Targeting
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This feed was archived on February 26, 2024 21:20 (
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Manage episode 226344884 series 1529270
Content provided by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing and ECommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing and ECommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored.
Kevin and Jason start off by discussing the email they received from Klaviyo recently updating them on the impressive new technology and features that is available on the platform.
The new technology includes predictability of when a consumer will purchase next along with other updates.
Jason talks about how it is not necessary to get to specific with telling Facebook who to target.
It is smarter to start off with a broader target and then let the Facebook algorithm narrow down who your audience is by itself. This allows you to keep it simple and not get overwhelmed.
After you have a broad audience, you can then create look-alike audiences or custom audience based on your results.
Kevin and Jason explain some of the tools in Audience Insights that shows you the amount of people you can potentially target.
Jason also mentions a hack that he learned that he has shared with our Facebook Group. Make sure you join to hear all about it.
In conclusion, don’t get too complicated with your targeting. Start of broad and let the Facebook Algorithm do the work for you. Once it starts collecting data for you, then you can use that to tighten the audience a bit.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher.
If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.
The post EU105: Simplifying Facebook Ads Targeting appeared first on eCommerce Uncensored.
284 episodes
EU105: Simplifying Facebook Ads Targeting
eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing
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Archived series ("Inactive feed" status)
When?
This feed was archived on February 26, 2024 21:20 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 226344884 series 1529270
Content provided by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing and ECommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing and ECommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored.
Kevin and Jason start off by discussing the email they received from Klaviyo recently updating them on the impressive new technology and features that is available on the platform.
The new technology includes predictability of when a consumer will purchase next along with other updates.
Jason talks about how it is not necessary to get to specific with telling Facebook who to target.
It is smarter to start off with a broader target and then let the Facebook algorithm narrow down who your audience is by itself. This allows you to keep it simple and not get overwhelmed.
After you have a broad audience, you can then create look-alike audiences or custom audience based on your results.
Kevin and Jason explain some of the tools in Audience Insights that shows you the amount of people you can potentially target.
Jason also mentions a hack that he learned that he has shared with our Facebook Group. Make sure you join to hear all about it.
In conclusion, don’t get too complicated with your targeting. Start of broad and let the Facebook Algorithm do the work for you. Once it starts collecting data for you, then you can use that to tighten the audience a bit.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher.
If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.
The post EU105: Simplifying Facebook Ads Targeting appeared first on eCommerce Uncensored.
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Similar to eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm a ...
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continue reading
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