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Rory Sutherland on Alchemy

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Manage episode 245961583 series 142
Content provided by Library of Economics and Liberty and Russ Roberts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Library of Economics and Liberty and Russ Roberts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.

  continue reading

968 episodes

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Rory Sutherland on Alchemy

EconTalk

28,721 subscribers

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Manage episode 245961583 series 142
Content provided by Library of Economics and Liberty and Russ Roberts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Library of Economics and Liberty and Russ Roberts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.

  continue reading

968 episodes

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