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The Food Entrepreneur Series: Freakin' Healthy
Manage episode 274858680 series 2679816
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People are always looking for healthy snack items, especially wherever there is foot traffic. And even though they may look simple, the snacks business has a lot of moving parts. While some snack concepts are just fads, there are some snack ideas that have stood the test of time, offering entrepreneurs exceptional business opportunities. One of them is Freakin' Healthy.
Founded by Roy Koyess, Freakin' Healthy offers a wide range of healthy snacking options to everyone. Armed with 14 years of corporate experience as the GM at Johnson & Johnson Vision Care and Diabetes Care, Roy wanted to break the elitist badge that healthy snacks are too expensive for the common person. He has since made healthy snacks a mainstream, affordable and delicious indulgence for everyone.
In this episode, Roy shares how his corporate job at Johnson & Johnson’s health division helped him realize the importance of clean eating, and how sticking to a strategy that focused on building a healthy community around the brand helped him stay in business even during the pandemic.
Visit the episode page for full show notes, transcription, links to resources mentioned - https://elevatedentrepreneur.fm/16
Chapters
1. The Food Entrepreneur Series: Freakin' Healthy (00:00:00)
2. How Roy’s journey to entrepreneurship began (00:07:48)
3. How Roy’s last job helped him gain sales experience (00:09:34)
4. Why Freakin Healthy was started and the passion behind it (00:13:21)
5. Roy’s experience with running Freakin Healthy during the first year (00:18:18)
6. How Freakin Healthy’s initial team was formed (00:20:16)
7. The initial barriers that Freakin Healthy had to overcome as a new business (00:21:00)
8. Why the name “Freakin Healthy” (00:21:39)
9. Lessons learned from starting Freakin Healthy (00:24:09)
10. How Roy and his team came up with their recipes (00:24:55)
11. Roy’s first victory (00:29:41)
12. Freakin Healthy’s growth process and the stages it went through (00:37:40)
13. How the ongoing pandemic has affected Roy’s business and how they have managed to stay afloat (00:43:34)
14. How technology and social media has played a key role in Freakin Healthy (00:48:30)
15. What being an elevated entrepreneur means to Roy (00:52:17)
16. Roy’s advice to entrepreneurs (00:54:02)
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