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The Food Entrepreneur Series: Go Organic
Manage episode 276215186 series 2679816
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Thinking of giving juicing a whirl? It is the easiest way to incorporate more fruits and veggies into your diet! A few years ago after having her two children within the span of 14 months, Meenaxy had a constant backache that could not go away despite taking medication. Juicing saved her life and gave birth to something amazing - Go Organic.
As someone who has experienced the stunning health benefits of drinking organic juice, Meenaxy now offers a customer-centric product that improves the health of its consumers. The Go Organic products heal, cleanse and edify the body, increasing energy levels and reducing sickness.
In this episode, Meenaxy shares how her entrepreneurship journey began, how she has managed to increase her sales post COVID, and the various products her company has recently introduced. If you are looking to enhance your life by introducing cold-pressed raw organic juices, this is your episode!
https://elevatedentrepreneur.fm/17
Chapters
1. The Food Entrepreneur Series: Go Organic (00:00:00)
2. The inspirations behind the launch of Go Organic (00:03:56)
3. Meenaxy’s life before entrepreneurship (00:06:45)
4. The biggest mistake that entrepreneurs make (00:09:22)
5. How Go Organic created its very first recipes (00:11:30)
6. Challenges faced by Go Organic as a startup (00:12:51)
7. How Meenaxy overcame the challenges she faced (00:14:09)
8. The target audience Go Organic had in mind when starting out (00:18:53)
9. Conducting Go Organic’s market research and finding out what people liked (00:19:42)
10. Diversifying and launching more products (00:22:39)
11. How COVID played a huge role in the growth of Go Organic (00:27:17)
12. Why marketing and outsourcing was a key factor in Meenaxy’s success (00:30:38)
13. How Meenaxy got funding by reaching out to investors (00:37:07)
14. How does Meenaxy feel about competition? (00:40:37)
15. Did COVID lead to the termination of any team member at Go Organic? (00:43:27)
16. What Meenaxy would do differently if she had a chance to start all over. (00:44:34)
17. Meenaxy’s advice to entrepreneurs who are just starting out (00:45:24)
18. What makes an elevated entrepreneur according to Meenaxy (00:47:00)
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