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Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones
Manage episode 363038114 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Regular testing is the backbone of any successful email program—and can be the difference between a benchmark-busting campaign and one that falls flat.
Sarah Jones, Senior CRM Manager at Auto Trader, knows this better than anyone.
Auto Trader is the UK's largest digital automotive marketplace. But given the influx of competitors to the space over the past few years, regular testing is essential to keep Auto Trader ahead of the competition..
In this episode of Email After Hours, Sarah shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodes
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Manage episode 363038114 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Regular testing is the backbone of any successful email program—and can be the difference between a benchmark-busting campaign and one that falls flat.
Sarah Jones, Senior CRM Manager at Auto Trader, knows this better than anyone.
Auto Trader is the UK's largest digital automotive marketplace. But given the influx of competitors to the space over the past few years, regular testing is essential to keep Auto Trader ahead of the competition..
In this episode of Email After Hours, Sarah shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodes
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Similar to Email After Hours: The Podcast for Email Senders
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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