The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White
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Manage episode 361829921 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
MPP: three little letters that are giving email marketers everywhere sleepless nights. Since Apple’s Mail Privacy Protection (MPP) was introduced in 2021, it’s had a profound effect on how senders measure email engagement.
In this episode of Email After Hours, Chad S. White, a twenty-two-year veteran in the email marketing space, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodes
MP3•Episode home
Manage episode 361829921 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
MPP: three little letters that are giving email marketers everywhere sleepless nights. Since Apple’s Mail Privacy Protection (MPP) was introduced in 2021, it’s had a profound effect on how senders measure email engagement.
In this episode of Email After Hours, Chad S. White, a twenty-two-year veteran in the email marketing space, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodes
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