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Branding vs Sales | Ep. 42
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In Episode 42, Chris and Calvin discuss sales and marketing. Tune in to learn what comes first and which will put you the furthest ahead in your business.
3 Key Points
- Start by selling your product or service, do not start with company branding first, make money before you spend it.
- Validate your offer by finding a market fit, then wrap your branding around what sells.
- Use a personal brand right off the bat to find new buyers and raise awareness.
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