Creating A New Business Category with Jen Batchelor

Entreprenista

“ The more I tell my story, the more I'm like, damn, I would never have wanted to follow in the footsteps of anyone, I really have to blaze the path. Even though it's painful as sin, I have to put something out there that's brand new, and let people react to it.”

Jen is delivering a whole new way to relate with “all bliss and no booze”, as she would put it, so we all can stay clear and calm while keeping the fun creative juices flowing. Jen Batchelor is a serial Entreprenista and the co-founder of Kin Euphorics, a line of non-alcoholic functional beverages, designed using ingredients that nourish the mind and body. Jen launched Kin to transform the drinking culture and provide the sober-curious, a sexy alternative to booze. After being the first Latina woman to raise over $15 million for a beverage company and partnering with supermodel Bella Hadid, Jen is just getting started. Listen in to today's refreshing new episode to hear the wildest launch story you’ve ever heard and learn how Jen’s upbringing and family influenced Kin Europhics. Find out why Jen isn't worried about the competition. And finally, the secret key to developing an in-demand product. Jen is an endless well of inspiration with the mindset of a true innovator and future-focused creator. Her insight on all things experimentation and taste-testing a new way of being is beyond valuable, so you won’t want to miss this!

We talked about:

Community building + service providing

Leveraging social media

Developing product + food sciences

Pushing the boundaries of industry standards

Self-discovery + healing

The power of good press

Holding out for the right investor

Celebrity business partnerships + negotiating legal contracts

Market copycats

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Connect with Jen:

• Kin Euphorics
• Instagram
• Linkedin
• Email

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