033: Be Tech Smart— Leverage the Digital Market with 'No Effort Web' with Ameet Kallarackal

Essential Ingredients Podcast

“We like to think of ourselves as doing the dirty work behind the scenes to make everyone else look good.” – Ameet Kallarackal

There are thousands of humble yet hardworking entrepreneurs like small restaurant owners and operators who are not that savvy technically and who are restlessly operating their in-person craft and business. Though necessary, they might not have enough funds to employ a skilled person in the field of marketing or to hire a technical team. How can entrepreneurs with limited digital experience enhance their business' online footprint?

Ameet Kallarackal, the co-founder and CEO of Fisherman together with their high-class customer support team make it possible for business owners to focus on the in-person side without having to touch anything on their gadget’s screen, and yet can see how their businesses are flourishing virtually. Fisherman is a company that brings about websites, manages social media and wields the online presence for hardworking small business owners with a focus on the restaurant industry. They have a set of tools that succor traditional small businesses become automatically fortunate online. No wonder they call their website “No effort Web,” as they say it, “No code, no drag & drop, no effort.”

Harken as Justine eagerly interviews Ameet about his journey and how his passion has helped countless entrepreneurs navigate the tricky waters of the digital world. Plus, they also delve into the importance of surrounding ourselves with experts, why entrepreneurs should have a website, how to improve UX, and how rejection leads to learning. Lastly, learn more about Fisherman's new resource to help boost social media presence.

Meet Ameet:

Growing up, Ameet’s parents had a website, and that was his first exposure to the world of graphic designers and WordPress. So even when he was still a kid, he became an ace at using these tools. He would always find it so interesting to create something without necessarily knowing how to code and yet that thing could look great and even lead to sales.

His family were also working with some small business owners. Ameet also personally spent time working at a local restaurant of his best friend's dad, where he witnessed firsthand how busy the life of an entrepreneur is. Having also tried being the one primarily to put food on the table, he came to say then, “You're learning 100 things to make that dream a reality. And a lot of times, computers, technology and the online component is the last thing you want to have to worry about. And so, I just remember being there and seeing how busy they were, how often they were fielding conversations with salespeople who are coming in soliciting business, all sorts of things they had to deal with.”

Cut to the chase, during Ameet’s college years, he worked on a different startup with a friend of his and ended up working on that for a few years and built out an organization until they were able to eventually exit that startup. And at the end of that, he fell in love with the idea of building something from scratch. Harking back to his experience, both virtually and in-person, he wanted to get to the bottom of how they could help more small business owners ‒ not only at a certain degree of measure, but how they can buttress multitude of small business owners to become prosperous. So, that was the evolution of the Fisherman concepts. After a handful of years, that mission was effectuated.

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Episode Highlights:

00:03 Getting Into The Industry

04:31 The Importance of Surrounding Yourself With Experts

05:58 Infiltrating The Restaurant Industry

08:32 Showing The Final Product Before Anything Else

11:14 Interaction With Clients

15:12 What Does Social Media Look Like

17:16 AI's Standard Offering

19:08 The Passion of Being An Entrepreneur