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El vino espumante registra crecimiento récord en Chile
Manage episode 155584020 series 1161382
Content provided by Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
El vino ha sido, históricamente, una bebida de nicho en Chile, ya que las generaciones jóvenes prefieren cerveza o destilados antes que vino. Sin embargo, el espumante es la excepción con un aumento de 35% en sus ventas totales en volumen en 2012. El atractivo del espumante para los jóvenes ha ayudado a impulsar este crecimiento – especialmente entre las mujeres jóvenes profesionales, que han entrado al mercado en cifras récord y buscan un trago con más glamour. Los productores por su parte han hecho cambios en los estilos de packaging y mejoras en la calidad del vino para ganar participación de mercado en este segmento.
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Manage episode 155584020 series 1161382
Content provided by Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
El vino ha sido, históricamente, una bebida de nicho en Chile, ya que las generaciones jóvenes prefieren cerveza o destilados antes que vino. Sin embargo, el espumante es la excepción con un aumento de 35% en sus ventas totales en volumen en 2012. El atractivo del espumante para los jóvenes ha ayudado a impulsar este crecimiento – especialmente entre las mujeres jóvenes profesionales, que han entrado al mercado en cifras récord y buscan un trago con más glamour. Los productores por su parte han hecho cambios en los estilos de packaging y mejoras en la calidad del vino para ganar participación de mercado en este segmento.
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