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Mentalidad orientada hacia la salud ayuda a romper el marketing de género del agua embotellada en Chile
Manage episode 155583905 series 1161382
Content provided by Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
El agua embotellada saborizada que era comercializada a las mujeres jóvenes en Chile, está dejando de lado el marketing dirigido hacia las mujeres y adoptando una postura neutral en cuanto al género. Las altas tasas de obesidad en Chile están dándole a los consumidores una nueva mentalidad saludable y más hombres están comprando agua saborizada sin importar el color de la etiqueta o el nombre del producto con tal de beber algo más saludable. De esta manera, las empresas están ajustando sus productos de agua embotellada para satisfacer esta tendencia. Gracias a esta actitud saludable, Euromonitor espera que las ventas de agua saborizada en Chile crezcan 13% en términos de volumen en los próximos 5 años.
1124 episodes
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Manage episode 155583905 series 1161382
Content provided by Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
El agua embotellada saborizada que era comercializada a las mujeres jóvenes en Chile, está dejando de lado el marketing dirigido hacia las mujeres y adoptando una postura neutral en cuanto al género. Las altas tasas de obesidad en Chile están dándole a los consumidores una nueva mentalidad saludable y más hombres están comprando agua saborizada sin importar el color de la etiqueta o el nombre del producto con tal de beber algo más saludable. De esta manera, las empresas están ajustando sus productos de agua embotellada para satisfacer esta tendencia. Gracias a esta actitud saludable, Euromonitor espera que las ventas de agua saborizada en Chile crezcan 13% en términos de volumen en los próximos 5 años.
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