How Inefficient Processes Hold Your Freight Brokerage Back

Everything is Logistics

In this episode, Blythe and Sean McGillicuddy, Chief Revenue Officer at Tai Software, explore how inefficient processes can hold back freight brokerages. Sean shares valuable advice on optimizing operations, leveraging data and analytics, and developing a strong brand identity to attract and retain customers. He also discusses auditing processes, utilizing TMS analytics, balancing marketing/sales efforts, implementing AI/automation, and understanding modern buyers' needs - all aimed at helping brokerages improve efficiency and drive growth.
LINKS:

• Sean's LinkedIn
• Tai Software's website

WATCH THE FULL EPISODE HERE

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Chapters

1. How Inefficient Processes Hold Your Freight Brokerage Back (00:00:00)

2. Sales and Marketing Collaboration in Freight (00:00:05)

3. Building Brand Identity for Freight Brokers (00:03:19)

4. Process Optimization and Efficiency in Logistics (00:08:06)

5. Process Optimization for Business Efficiency (00:16:26)

6. TMS Freight Marketing and Sales (00:24:55)

7. Email Marketing and AI in TMS (00:31:10)

8. AI Automation in Email Functionality Tool (00:35:19)

9. Navigating Freight Brokerage Technology and Marketing (00:37:59)

10. Personal Branding and Favorite Tech Tools (00:42:45)

11. Digital Dispatch (00:53:28)