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Howard Tiersky and Digital Customer Experiences

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Manage episode 299626032 series 2891690
Content provided by Gary David + Adam Gamwell, Adam Gamwell, and Gary David. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary David + Adam Gamwell, Adam Gamwell, and Gary David or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One might think that by 2021, companies would already have an understanding of how to digitally transform. Also, one might think that they would have a strategy in place to do so. The truth, however, is that many companies neither have an understanding nor a strategy of engaging customers through digital means. As a result, a staggering 84% of customers say their digital experiences do not live up to their expectations. Further complicating matters is that companies often don’t even take the time to find out what their customers want. And even if and when they do, they are hesitant to even change.

Today we welcome Howard Tiersky to the Experience by Design studios. Howard has been named one of the Top 10 Digital Transformation Influencers, and has helped some of the biggest brands and companies with their digital strategies. From a degree in cinematic arts and directing, to creating the first Ernst and Young internet set, Howard has extensive experience in constructing experiences. We talk about his new book “Winning Digital Customers: The Antidote to Irrelevance,” which lays out practical steps and proven approaches to make your company succeed in the digital environment. If you are not even sure where to start, Howard’s new book will direct on where you need to go and how to do it.

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 299626032 series 2891690
Content provided by Gary David + Adam Gamwell, Adam Gamwell, and Gary David. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary David + Adam Gamwell, Adam Gamwell, and Gary David or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One might think that by 2021, companies would already have an understanding of how to digitally transform. Also, one might think that they would have a strategy in place to do so. The truth, however, is that many companies neither have an understanding nor a strategy of engaging customers through digital means. As a result, a staggering 84% of customers say their digital experiences do not live up to their expectations. Further complicating matters is that companies often don’t even take the time to find out what their customers want. And even if and when they do, they are hesitant to even change.

Today we welcome Howard Tiersky to the Experience by Design studios. Howard has been named one of the Top 10 Digital Transformation Influencers, and has helped some of the biggest brands and companies with their digital strategies. From a degree in cinematic arts and directing, to creating the first Ernst and Young internet set, Howard has extensive experience in constructing experiences. We talk about his new book “Winning Digital Customers: The Antidote to Irrelevance,” which lays out practical steps and proven approaches to make your company succeed in the digital environment. If you are not even sure where to start, Howard’s new book will direct on where you need to go and how to do it.

  continue reading

92 episodes

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