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Adrienne Matei on what the Contrarian wants from communications
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Underdog humor, platform-specific nuance and engaging with a community from the inside, the Contrarian’s joyful resilience is remodelling social media as a space for making people smile, (without the virtue signalling). In this episode, writer and editor Adrienne Matei shares tips on how brands can connect with the Contrarian mindset via communications.
Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022
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