Artwork

Content provided by Perry Brill and Dr. Raymond Brill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Perry Brill and Dr. Raymond Brill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Achieving a 6x markup on eyewear

36:46
 
Share
 

Manage episode 291461668 series 2499389
Content provided by Perry Brill and Dr. Raymond Brill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Perry Brill and Dr. Raymond Brill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What's the easiest way to make more money in optical? NO, it's not to increase the volume of eyewear sold. That's going to take a skilled sales-based optician.
It's much easier to source OVERSTOCK eyewear and instead of the usual 3x markup, you can achieve 6x or more.
The reason Warby Parker, Vision Works, Stanton, and Costco are powerhouses, is because they have low costs of goods because they buy in bulk. Small optical locations like ours can't buy 50,000 pairs of frames at once.
This is why you need a source for affordable high-quality independent overstock eyewear and Perry's Eyewear Garden has you covered. We don't sell crappy name-brand stuff. Our e-commerce store of eyewear is breaking industry trends.

Signup for May 6th Webinar

Join our text message club for weekly eyewear deals

  continue reading

171 episodes

Artwork

Achieving a 6x markup on eyewear

Eyetrepreneur

41 subscribers

published

iconShare
 
Manage episode 291461668 series 2499389
Content provided by Perry Brill and Dr. Raymond Brill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Perry Brill and Dr. Raymond Brill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What's the easiest way to make more money in optical? NO, it's not to increase the volume of eyewear sold. That's going to take a skilled sales-based optician.
It's much easier to source OVERSTOCK eyewear and instead of the usual 3x markup, you can achieve 6x or more.
The reason Warby Parker, Vision Works, Stanton, and Costco are powerhouses, is because they have low costs of goods because they buy in bulk. Small optical locations like ours can't buy 50,000 pairs of frames at once.
This is why you need a source for affordable high-quality independent overstock eyewear and Perry's Eyewear Garden has you covered. We don't sell crappy name-brand stuff. Our e-commerce store of eyewear is breaking industry trends.

Signup for May 6th Webinar

Join our text message club for weekly eyewear deals

  continue reading

171 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide