))
Ep 39 | Creating Your Athletic Brand | Don Gibson
Manage episode 376941283 series 2983146
Content provided by Field Goals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Field Goals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Accomplished former Senior Vice President/Acting President of Major League Baseball Properties and former Chief Executive of the Naismith Memorial Basketball Hall of Fame, and the current Founder of Kavi Sports, Don Gibson, joins Glenn on the Field to discuss the keys to building a successful athletic brand, the differences between athletic branding and personal branding, and how a good marketing campaign can lead to building a successful brand. Don also shares the complexities amateur athletes often face when it comes to brand building, how to establish credibility and relevancy to attract sponsors and how athletes can use their brand to connect with their fan base and community. Don also explains how to tap into the power of social media and the pros and cons behind using branding agencies versus taking personal ownership to enhance their brand.
Follow Field Goals:
Twitter | https://twitter.com/myfieldgoals
Instagram | https://instagram.com/myfieldgoals
Facebook | https://facebook.com/fieldgoals
Website | https://www.myfieldgoals.com
60 episodes
Share
