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FITposium Episode 017 featuring Dave Dreas – Stop Complaining and Get to Work

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Manage episode 186975313 series 1444613
Content provided by FITposium. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FITposium or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

James Patrick sits down with gym-owner, personal trainer, fitness model and personality Dave Dreas and the two get into a fast-paced discussion on the misunderstandings and misuses of social media in the health and fitness industry. They cover how people try to stand out amongst the clutter online, the deconstruction of the need for social validation, the worse things you can do online, what types of content that should be posted to build the right following and why it is important to build true fans as opposed to useless fans.

From there, the two explore the hypothetical, but realistic, situation if social media went away entirely, how would people then market themselves and why it is essential to have downside protection. Instagram and Facebook will continue to change their algorithms making it harder for your content to be seen, thus how will you protect yourself and still be able to market and connect with your audience?

The two then hypothesize how video will be the lead tool by 2020 and how long tail content can create an endless number of ways for potential clients and leads to findyou.

You are now a publisher of content to an audience. Your mission is to give them the content that they want.

It is also important to understand the architecture of your website and how every page and blog on your website is a potential front door to your website.

The two finish the podcast talking about how to avoid paralysis in your marketing efforts.

You can connect with Dave at:
DaveDreas.com
IG @DaveDreas
YouTube – Search Dave Dreas

If you enjoyed this episode, please let us know in the comment section of iTunes! Check out details of our FITposium conference at www.FITposium.com

Thank you for tuning in!

  continue reading

137 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on June 02, 2022 02:09 (2+ y ago). Last successful fetch was on November 27, 2019 01:14 (5y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 186975313 series 1444613
Content provided by FITposium. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FITposium or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

James Patrick sits down with gym-owner, personal trainer, fitness model and personality Dave Dreas and the two get into a fast-paced discussion on the misunderstandings and misuses of social media in the health and fitness industry. They cover how people try to stand out amongst the clutter online, the deconstruction of the need for social validation, the worse things you can do online, what types of content that should be posted to build the right following and why it is important to build true fans as opposed to useless fans.

From there, the two explore the hypothetical, but realistic, situation if social media went away entirely, how would people then market themselves and why it is essential to have downside protection. Instagram and Facebook will continue to change their algorithms making it harder for your content to be seen, thus how will you protect yourself and still be able to market and connect with your audience?

The two then hypothesize how video will be the lead tool by 2020 and how long tail content can create an endless number of ways for potential clients and leads to findyou.

You are now a publisher of content to an audience. Your mission is to give them the content that they want.

It is also important to understand the architecture of your website and how every page and blog on your website is a potential front door to your website.

The two finish the podcast talking about how to avoid paralysis in your marketing efforts.

You can connect with Dave at:
DaveDreas.com
IG @DaveDreas
YouTube – Search Dave Dreas

If you enjoyed this episode, please let us know in the comment section of iTunes! Check out details of our FITposium conference at www.FITposium.com

Thank you for tuning in!

  continue reading

137 episodes

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