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248. Michael Brandt, Co-Founder & CEO of Ketone-IQ

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Manage episode 431457657 series 3330141
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand’s next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael’s focus on single-product and ingredient mastery

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Ketone-IQ™’s Website: https://ketone.com/

Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq

Michael’s IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Michael’s background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

  continue reading

254 episodes

Artwork
iconShare
 
Manage episode 431457657 series 3330141
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand’s next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael’s focus on single-product and ingredient mastery

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Ketone-IQ™’s Website: https://ketone.com/

Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq

Michael’s IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Michael’s background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

  continue reading

254 episodes

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