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146. Jon Gregory, Founder & CEO of Vitruvian

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Manage episode 336456963 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company.

The Vitruvian Trainer+ uses artificial intelligence to read users’ range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use.

In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon’s vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry.

In this episode, you’ll learn:

  • How Vitruvian went from Jon’s backyard shed to receiving millions of dollars in funding
  • Jon’s mindset and strategies for appealing to the broadest possible range of users
  • How Vitruvian leverages memberships to expand their market size and keep hardware costs low

Links & Resources

Jon’s Links

  continue reading

235 episodes

Artwork
iconShare
 
Manage episode 336456963 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company.

The Vitruvian Trainer+ uses artificial intelligence to read users’ range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use.

In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon’s vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry.

In this episode, you’ll learn:

  • How Vitruvian went from Jon’s backyard shed to receiving millions of dollars in funding
  • Jon’s mindset and strategies for appealing to the broadest possible range of users
  • How Vitruvian leverages memberships to expand their market size and keep hardware costs low

Links & Resources

Jon’s Links

  continue reading

235 episodes

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