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195. Kiva Dickinson, Founder & Managing Partner of Selva Ventures

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Manage episode 371567819 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m joined by Kiva Dickinson, founder & managing partner of Selva Ventures, a VC firm dedicated to CPG brands in health, wellness, and self-care.

Backing brands like MUD\WTR, Mid-Day Squares, Kinship, Native Pet, and more, Selva Ventures invests in concepts that make their consumers' lives better. After closing $34M for its second fund, Kiva and team continue to seek out brands with better ingredients, better function, and greater connection to the consumer.

In this episode, we discuss megatrends across health & fitness. Plus, Kiva shares his framework for investing in CPG brands and hints at plans for Selva’s second fund.

In this episode, you’ll learn:

• Kiva’s investing philosophy that led him to starting Selva Ventures • Investor insights from its first fund and promising trends to follow • About the importance of building a team with varied professional and personal interests

Subscribe to the podcast → https://insider.fitt.co/podcast Subscribe to our newsletter → https://insider.fitt.co/subscribe Follow us on LinkedIn → https://linkedin.com/company/fittinsider

Selva Ventures Website: https://selvaventures.com Kiva’s LinkedIn: https://linkedin.com/in/kiva-dickinson Kiva’s Twitter: https://twitter.com/kivadickinson Kiva’s Medium: https://kivadickinson.medium.com

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://JackTaylorPR.com/Fitt

Chapters: (00:00) Introduction (01:22) Kiva’s background (03:36) Founding Selva Ventures (08:37) Frameworks and metrics Selva uses to analyze CPG brands (10:02) 5M framework: Megatrend, Matter, Management, Momentum and Market (13:59) The best investments are never obvious (15:12) Selva’s decision making model (16:54) Conviction in the investment process (20:17) Learnings from the book Crossing the Chasm (26:20) Investing in companies that make healthier living more accessible (28:56) Creating products people self identity with (32:29) Similarities between first and second fund (34:45) Differences between first and second fund (37:08) Future roadmap (42:46) Challenges faced by entrepreneurs (44:00) Important KPI’s for CPG brands (45:03) Health & wellness market sentiment (49:23) Conclusion

  continue reading

247 episodes

Artwork
iconShare
 
Manage episode 371567819 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m joined by Kiva Dickinson, founder & managing partner of Selva Ventures, a VC firm dedicated to CPG brands in health, wellness, and self-care.

Backing brands like MUD\WTR, Mid-Day Squares, Kinship, Native Pet, and more, Selva Ventures invests in concepts that make their consumers' lives better. After closing $34M for its second fund, Kiva and team continue to seek out brands with better ingredients, better function, and greater connection to the consumer.

In this episode, we discuss megatrends across health & fitness. Plus, Kiva shares his framework for investing in CPG brands and hints at plans for Selva’s second fund.

In this episode, you’ll learn:

• Kiva’s investing philosophy that led him to starting Selva Ventures • Investor insights from its first fund and promising trends to follow • About the importance of building a team with varied professional and personal interests

Subscribe to the podcast → https://insider.fitt.co/podcast Subscribe to our newsletter → https://insider.fitt.co/subscribe Follow us on LinkedIn → https://linkedin.com/company/fittinsider

Selva Ventures Website: https://selvaventures.com Kiva’s LinkedIn: https://linkedin.com/in/kiva-dickinson Kiva’s Twitter: https://twitter.com/kivadickinson Kiva’s Medium: https://kivadickinson.medium.com

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://JackTaylorPR.com/Fitt

Chapters: (00:00) Introduction (01:22) Kiva’s background (03:36) Founding Selva Ventures (08:37) Frameworks and metrics Selva uses to analyze CPG brands (10:02) 5M framework: Megatrend, Matter, Management, Momentum and Market (13:59) The best investments are never obvious (15:12) Selva’s decision making model (16:54) Conviction in the investment process (20:17) Learnings from the book Crossing the Chasm (26:20) Investing in companies that make healthier living more accessible (28:56) Creating products people self identity with (32:29) Similarities between first and second fund (34:45) Differences between first and second fund (37:08) Future roadmap (42:46) Challenges faced by entrepreneurs (44:00) Important KPI’s for CPG brands (45:03) Health & wellness market sentiment (49:23) Conclusion

  continue reading

247 episodes

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