A Deep Dive into the World of Kombucha with Hannah Crum of KBI

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry.

Today, we’re chatting with Hannah Crum, founder and president of Kombucha Brewers International. Hannah, otherwise known as the "Kombucha Momma", has a profound understanding of the industry, best practices, and what it takes to be a success. As you’ll soon hear, Hannah’s demeanor is as effervescent as the Kombucha her trade association represents.

If you’ve ever considered launching a Kombucha product line or have crossover with the category in some way, then stay tuned for today’s deep dive into the rapidly evolved world fermented tea!

Hannah's Recommended Reads:

• Crucial Conversations

Resources:

• Kombucha Kon 2020