Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Content provided by Food Marketing Nerds and Blue Bear Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Marketing Nerds and Blue Bear Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn
Manage episode 177484888 series 1318952
Content provided by Food Marketing Nerds and Blue Bear Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Marketing Nerds and Blue Bear Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.
Today’s episode is all about influencer marketing. We’ll be diving into how Suja’s launched their midnight tonic last October with an influencer campaign that was so successful, it crashed their website and they sold out of the product in just three days.
On the episode, Katie discusses
Why a follower count isn’t the only thing you should look at when selecting influencers
How to build an influencer program that’s sustainable for the long term
What platforms you should focus on for the most effective influencer marketing…
And of course, what made the launch of their midnight tonic so ridiculously successful. If you’ve had influencer marketing on your radar or you’re thinking it’s time to up your game, you are in for a treat.
Book recommendation:The Leader Phrase Book - Patrick Alain
66 episodes
Share
Manage episode 177484888 series 1318952
Content provided by Food Marketing Nerds and Blue Bear Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Marketing Nerds and Blue Bear Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.
Today’s episode is all about influencer marketing. We’ll be diving into how Suja’s launched their midnight tonic last October with an influencer campaign that was so successful, it crashed their website and they sold out of the product in just three days.
On the episode, Katie discusses
Why a follower count isn’t the only thing you should look at when selecting influencers
How to build an influencer program that’s sustainable for the long term
What platforms you should focus on for the most effective influencer marketing…
And of course, what made the launch of their midnight tonic so ridiculously successful. If you’ve had influencer marketing on your radar or you’re thinking it’s time to up your game, you are in for a treat.
Book recommendation:The Leader Phrase Book - Patrick Alain
66 episodes
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Similar to Food Marketing Nerds Restaurant and CPG Marketing Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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