Artwork

Content provided by Food Marketing Nerds and Blue Bear Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Marketing Nerds and Blue Bear Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Right Approach to Twitter Marketing: How Kum & Go Builds Clout

33:44
 
Share
 

Manage episode 262997791 series 1318952
Content provided by Food Marketing Nerds and Blue Bear Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Marketing Nerds and Blue Bear Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Season 2 is in full swing and we are kicking things off strong!

In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.

Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.

  • In today’s episode, we discuss the hurdles companies need to overcome to be authentic
  • what it really takes to build momentum on social media
  • And why sleeping on twitter is a huge mistake

Links mentioned in the episode:

Ariel's Book Recommendation: Anti-Social by Andrew Morantz

Kum & Go Social Pages:

Connect with Ariel on Twitter: @arieljrubin

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 262997791 series 1318952
Content provided by Food Marketing Nerds and Blue Bear Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Marketing Nerds and Blue Bear Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Season 2 is in full swing and we are kicking things off strong!

In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.

Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.

  • In today’s episode, we discuss the hurdles companies need to overcome to be authentic
  • what it really takes to build momentum on social media
  • And why sleeping on twitter is a huge mistake

Links mentioned in the episode:

Ariel's Book Recommendation: Anti-Social by Andrew Morantz

Kum & Go Social Pages:

Connect with Ariel on Twitter: @arieljrubin

  continue reading

66 episodes

Tüm bölümler

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide