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The Best Ways to Measure Your Marketing ROI

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Manage episode 170717323 series 1344293
Content provided by Tom Foster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Foster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’re investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don’t know if they’re truly benefiting from it, or flushing their money down the drain.

Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marketing efforts. Mischelle is aces when it comes to this stuff, and her insight is invaluable! Check out the recording and follow along with the slides to learn:

  • How to get started,
  • When to measure,
  • What to measure,
  • And how to account for multiple influencers.

Whether you are an attorney, doctor, or business owner you need to measure the effectiveness of your marketing (and be sure you’re doing it the right way!).

  continue reading

40 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on July 04, 2018 10:01 (6y ago). Last successful fetch was on May 22, 2018 19:05 (6+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 170717323 series 1344293
Content provided by Tom Foster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Foster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’re investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don’t know if they’re truly benefiting from it, or flushing their money down the drain.

Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marketing efforts. Mischelle is aces when it comes to this stuff, and her insight is invaluable! Check out the recording and follow along with the slides to learn:

  • How to get started,
  • When to measure,
  • What to measure,
  • And how to account for multiple influencers.

Whether you are an attorney, doctor, or business owner you need to measure the effectiveness of your marketing (and be sure you’re doing it the right way!).

  continue reading

40 episodes

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