#65 How To Promote Webinars With AI: 3 Strategies To CRUSH Your Competition Founders Go Naked: Digital Marketing And Branding For 6 & 7 Figure Coaches In High Ticket Sales podcast

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Navigating Career Pivots and Grit with Milo’s Avni Patel Thompson 26:18

15 days ago26:18

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales »
#65 How to Promote Webinars with AI: 3 Strategies to CRUSH Your Competition

4 days ago 7:01

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Barely 2 years ago, AI could barely string together a coherent sentence…

Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror…

Now?

Now your biggest competitor is using AI to make them money while they sleep.

And I am going to tell you how they do it.

Listen to today’s episode to learn:

How to use AI to resurrect your cold leads from the dead!
The AI engagement technique that dramatically boosts webinar show up rates
Our post-webinar AI system that captures sales you’d normally lose

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

… continue reading

65 episodes

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#65 How to Promote Webinars with AI: 3 Strategies to CRUSH Your Competition

Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

published 4 days ago

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MP3•Episode home

Content provided by Terence Tam. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terence Tam or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Barely 2 years ago, AI could barely string together a coherent sentence…

Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror…

Now?

Now your biggest competitor is using AI to make them money while they sleep.

And I am going to tell you how they do it.

Listen to today’s episode to learn:

How to use AI to resurrect your cold leads from the dead!
The AI engagement technique that dramatically boosts webinar show up rates
Our post-webinar AI system that captures sales you’d normally lose

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

… continue reading

65 episodes

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#65 How to Promote Webinars with AI: 3 Strategies to CRUSH Your Competition 7:01

4 days ago7:01

7:01

Barely 2 years ago, AI could barely string together a coherent sentence… Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror… Now? Now your biggest competitor is using AI to make them money while they sleep. And I am going to tell you how they do it. Listen to today’s episode to learn: How to use AI to resurrect your cold leads from the dead! The AI engagement technique that dramatically boosts webinar show up rates Our post-webinar AI system that captures sales you’d normally lose This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#64 Webinar Case Study: How We Revived a 10x ROAS Webinar That Google Tried to Kill 11:35

11 days ago11:35

11:35

Ever crush a webinar campaign, only to watch it flop spectacularly in the next round? Imagine how low our hearts sank when our client’s webinar went from a massive 10X ROAS the first time around… only to nosedive to 1.6X within two weeks! What turned our golden goose into an ugly duckling? And more importantly… How did we bring it back from the dead? Learn it all in this episode. You’ll discover: How we got 10x ROAS in the first place Why our second and third events bombed… (lessons learned!) The hidden dangers of Google’s ad policies And finally – how we rebuilt our ads and clawed back up to 5.31X ROAS This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!…

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#63 Email Marketing for Webinars: 5 Must-Send Emails To Boost Your Sales! 7:18

19 days ago7:18

7:18

Most coaches fill their webinars with lead ads, but… … they don’t interact with their leads before the webinar starts… … and completely forget about that list once the webinar’s done. And that grinds my gears – ‘cos they’re sitting on a literal GOLDMINE! In fact, with just a few strategically-timed emails to your mailing list, you could maximise your profits before, during, and after your webinar. In this episode, we’ll reveal the 5 different types of emails you MUST send to your list to get better engagement, ensure higher attendance rates, and boost your sales. You’ll learn: The emails that get you tons of sign-ups – for FREE! The ONE email most coaches forget to send (that instantly boosts attendance!) How to warm up your audience so they’re READY to buy Should you send reminder emails – or will they just ANNOY people? How to squeeze more sales AFTER the webinar If you’ve got a mailing list that’s just sitting there, then this episode is going to teach you how to turn it into a goldmine for conversions! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#62 Why Russell Brunson Did 70+ Webinars Before Automating (& Other Webinar Marketing Best Practices You Can Steal!) 11:53

25 days ago11:53

11:53

Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach. But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions… Through it all, he kept tweaking and refining his pitch… And that's how Russell perfected his webinars and generates MILLIONS with them each year. That’s what it means to be the best in the biz. But what if you could steal his best practices and get a headstart on your high-ticket coaching business? Then this episode is for you! You’ll learn: The #1 thing most high-ticket coaches get wrong when creating their webinar Why your topic matters more than your slides The secret to getting more people to show up (and stay till the end) The biggest mistake you’re making on your thank-you page When to finally automate your webinar (and enjoy effortless scaling!) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#61 5 Proven Ways to Advertise Webinars (2.8X Case Study!) 8:14

5 weeks ago8:14

8:14

Our new client was stuck. His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer. Sales were tanking… and he was getting pretty desperate for higher-quality leads. So we stepped in, rolled up our sleeves, and got to work. We tweaked the advertising for his webinars to hone in on his warmest prospects. The result? 2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥 We packed his webinar with hundreds of high-intent attendees, and he walked away with a significant profit. And the best part? Now that we know it works, all we need to do is double down, refine, and scale – which means his future ROAS is only going to keep getting bigger and sexier. In this episode, we break down the 5 key strategies that turned his webinar into a sales machine. You’ll learn: How an ‘ancient’ marketing platform ended up getting 60% of his sales How he got 400+ signs up from social media (without spamming people to death) The ‘secret’ way of using paid ads that most marketers ignore Why retargeting warm leads is the easiest way to boost sales How his webinar got a HUGE 65% webinar attendance rate (when most don’t even get 30%!) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#60 How to Market Your Webinar in 2025 9:07

6 weeks ago9:07

9:07

If someone told you webinars are ‘dead’… Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS! The problem is that most people aren’t marketing their webinars properly. No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them. In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025: How to leverage your list to pack your webinar without spending a dime The secret to ‘borrowing’ an audience from someone more famous than you Using paid ads to turn your webinars into scalable goldmines This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#59 Create Your Webinar Marketing Flywheel 8:01

7 weeks ago8:01

8:01

Burnt out from grinding for every client and doing 1-on-1 sales calls? That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane. But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins. They have discovered a ‘flywheel’ that cranks out predictable, scalable results – EVERY time. In this episode, we’ll reveal why Webinar Marketing is the go-to flywheel for high-ticket coaches and experts who are serious about growing their businesses. Here’s what you’ll learn: The “sell one-to-many” strategy that makes webinars the ultimate scaling machine How to find your perfect audience with the ‘Goldilocks’ method Why webinars build trust, authority, and a loyal following faster than anything else The hidden money-making asset every webinar creates (that you’re probably ignoring) It’s time to stop spinning your wheels and start creating a growth system that actually works. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#58 5 Deadly Mistakes to Avoid When Choosing a Webinar Marketing Agency 8:37

8 weeks ago8:37

8:37

You wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business? In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars. Here’s what you’ll learn: Why “cheap” agencies always ends up costing you more The tell-tale signs that your agency knows what they they’re doing The dangerous obsession some agencies have with useless metrics The #1 strategy most agencies overlook… and it’s costing you 80% of your sales How to sniff out a shady agency before they eat your marketing budget alive If you're ready to stop wasting time, money, and energy on crappy agencies, this episode’s your wake-up call. #WebinarMarketingAgency #WebinarMarketingService #WebinarAgency #RadicalMarketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#57 Can Your Coaching Business Survive A Ruthlessly Changing Market? 8:00

9 weeks ago8:00

8:00

One thing coaches and experts need to know… …is that the coaching industry, like any market, is volatile. Case in point: COVID. When COVID hit, seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends can make or break your business. Nowadays it’s AI and automation. So the question is, how can your coaching business ride a trend, instead of being decimated by it? In this episode, Steven Proud from the Radical Global Marketing Podcast asks Terence Tam, our founder, about the challenges we face as a marketing agency that serves high-ticket coaches and experts. You’ll learn: How to spot opportunities in chaos (and future-proof your business) The secret to staying relevant in a competitive (and skeptical) market Why hyper-niches are great for scaling your business Future trends in the coaching industry #BusinessChallenges #CoachingTrends #CoachingIndustry #HighTicketCoaches #PodcastInterview #RadicalGlobalMarketing #RadicalMarketing Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#56 How We Became Obsessed With Bums as a Marketing Agency 15:00

10 weeks ago15:00

15:00

When this university lecturer ditched his books for ‘bums’… … he started helping high-ticket coaches make MILLIONS each year. Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia. So when he combined the two and discovered that there was a HUGE market in putting bums on seats i.e. filling up webinars, seminars, & challenges? Voila – Radical Marketing was born! Since then the business has snowballed and Radical Marketing has helped over a hundred coaches and experts around the world fill their events with an abundance of bums… (In fact, we’ve placed well over 1.5 million bums on seats!) This episode features choice excerpts from when Terence was interviewed by Steven Proud from the Radical Global Marketing podcast – where he shares his juiciest business secrets and lessons from building his agency from the ground up. You’ll learn: The ONE thing that caps the growth of many coaching businesses. How coaches need to navigate the ever growing competition that they find themselves in. Why testing is the #1 most important thing to do to scale your coaching business. Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#55 How Nate Wilde Helps Coaches Close 40-65% at Their High-Ticket Events 34:43

11 weeks ago34:43

34:43

Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you. In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate shares how his team creates seamless, high-converting experiences that leave attendees eager to buy – and explains the biggest mistakes most event hosts make. In this episode, you’ll learn: The 3 BIGGEST mistakes coaches do at their events How one simple adjustment to your sales pitch can boost your ROI Why pre-event communication is critical to success (and how to do it right!) Nate’s 3 secrets to closing 40-65% at webinars Check out Nate’s LinkedIn here: https://www.linkedin.com/in/nate-wilde/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#54 Demystifying Marketing Funnels: Biggest Misconceptions, Essential Elements & More! 12:10

12 weeks ago12:10

12:10

After 20 years in marketing you start noticing all the stuff that businesses do… …that makes them lose money (or at least leave it on the table!) Chief offender of them all? Not having a fully-optimized marketing funnel. Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s a few excerpts you might find super helpful! In this episode you’ll learn: Some of the BIGGEST misconceptions people have about marketing Why your digital marketing strategy needs to be more holistic What every sales funnel needs to get more CONVERSIONS Which metrics you should track from your funnels #MarketingFunnels #FunnelStrategy #MarketingDemystified #RadicalMarketing Check out Jenn’s podcast (and the full episode featuring my interview) here: https://podcasts.apple.com/us/podcast/55-the-best-marketing-funnel-strategies-to-get/id1694978118?i=1000677001720 This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#53 Use THIS Secret Copywriting Technique to Get More Conversions 9:40

13 weeks ago9:40

9:40

If you can tell a good story, you can write copy that sells. Now, that’s not a secret. But… …it’s just HALF the truth. The other half is getting your story to resonate with your audience’s desires and make your copy impossible to ignore – and there’s a secret copywriting technique you can apply to do that. In this episode you’ll learn: A secret technique passed down by the legend himself – Eugene Schwartz! Why some people buy things that don’t make sense (and how to take advantage of it!) The simple way to make your story ‘bridge the gap’ between you and your target audience How to create a story-based ad with unbeatable CPL and ROAS This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#52 Why Leading with Heart is the Future of Businesses: An Interview with Antoni Lacinai 40:51

14 weeks ago40:51

40:51

What if the secret to higher profits and happier teams was as simple as ‘caring more’? Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff. He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE shift in demand for trainers across all industries! In this interview with Antoni you’ll learn: Why his book only made him famous YEARS after he wrote it Who your ‘best salespeople’ are (and how to get ‘em!) His #1 regret when starting his business (and how you can avoid it) Why empathy in business isn’t just nice – it’s profitable! #LeadingWithHeart #EmpathyInBusiness #CommunicationsInBusiness #EngagedTeams #PurposeDrivenBusiness #RadicalMarketing For more info on Antoni, visit his website here: https://www.antonilacinai.com/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#51 How to Stop Attracting Broke People to Your Webinars 5:51

15 weeks ago5:51

5:51

Let’s be honest: you’re not doing webinars for free. Sure, it could be ‘free of charge’... but the ultimate goal is to get SALES. Sadly that’s impossible if you’re attracting the wrong kind of audience. (Especially if they’re just in it for the freebies!) In this episode, we discuss the 3 things we did for one of our clients’ webinars so that all their hard work (and ad dollars!) actually pay off. You’ll learn: How to attract the RIGHT kind of people to your webinars The one thing that might TURN OFF your target audience Some practical tips you can apply to your webinar’s STRUCTURE Our ‘secret’ to getting results if all else fails #WebinarMarketing #WebinarStrategy #WebinarHighTicketSales #TargetedMarketing #RadicalMarketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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