021 Uncovering Hidden Cash in Your Fitness Business

From Passion to Profit: Heart Centered Strategies for FitPros

In this week's episode of 'From Passion to Profit', Nichola delves into the hidden cash potential within fitness businesses. Nichola walks through the typical steps individuals take, from initial inquiry to becoming a member, highlighting common leaks in the marketing funnel. She emphasises the importance of plugging these gaps to optimise business growth and increase revenue.
Key Takeaways:

• Leaks in the marketing funnel, such as no-shows and non-signups, can result in missed business opportunities.
• Effective communication at various stages is crucial for re-engaging potential clients.
• Personalised communication through email, text, WhatsApp, or traditional mail can make a significant impact.
• Business owners are encouraged to assess and optimize their marketing funnel systematically for better results in client retention and revenue growth.

Resource Links:

• Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
• Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
• Website: http://www.thehfbc.com
• Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
• Instagram: https://www.instagram.com/nicholapageofficial/
• LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Chapters

1. Typical group fitness membership journey. (00:00:00)

2. Marketing leaks in fitness businesses. (00:04:01)

3. Retaining clients in fitness industry. (00:07:13)

4. Optimising marketing efforts to reduce leakage and increase conversions. (00:11:42)

5. Communication gaps in small business funnels. (00:14:11)