022 Email Marketing: Building Lasting Connections, Direct Communication and Nurturing Relationships

From Passion to Profit: Heart Centered Strategies for FitPros

In this episode, Nichola challenges the misconception that email marketing is obsolete and emphasises its crucial role in business growth. She underscores the significance of building and nurturing an email list as a valuable asset, distinct from social media followers.
By focusing on email marketing, businesses secure a direct communication channel with their audience, avoiding the vulnerability of relying solely on social media platforms. Nichola also explains the importance of consistent and strategic email nurturing campaigns to build trust and rapport with potential clients over time.

Key Takeaways:

1. Email List as an Asset: Your email list is your proprietary asset, providing a direct line of communication with your audience. Unlike social media followers, an email list remains under your control even if other platforms face disruptions.
2. Nurture Over Time: Recognise that individuals have different timelines for readiness to engage with your offerings. Email allows for continuous nurturing through targeted campaigns, fostering trust and engagement over an extended period.
3. Building Trust: People buy from those they know, like, and trust. Email nurturing campaigns help build this trust by providing valuable information, tips, and insights, positioning you as an expert in your field.
4. Consistency is Key: To harness the power of email marketing, consistency is crucial. Regularly engaging with your audience through valuable content keeps your business top-of-mind when they are ready to commit.

Resource Links:

• Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
• Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
• Website: http://www.thehfbc.com
• Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
• Instagram: https://www.instagram.com/nicholapageofficial/
• LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Chapters

1. The importance of email marketing for small businesses. (00:00:00)

2. The importance of building an email list for communication and sanity. (00:01:45)

3. Building an email list for nurturing potential clients. (00:03:30)

4. Lead generation strategies for businesses. (00:07:20)

5. The importance of email marketing for businesses. (00:09:32)