Finding Your Niche and Making Your Voice Heard on Linkedin

From Startup to Wunderbrand with Nicholas Kuhne

With over 15k Linkedin followers, Matthew Rolnick, the VP of Strategy and Innovation at Yaymakers, opens up about his career journey and shares insightful tips on content creation and personal branding on LinkedIn. He also highlights how his company pivoted during the COVID-19 pandemic and discusses the symbiotic relationship between his personal brand and corporate benefits. Rolnick further talks about his bestselling book 'Find Your Yay'. https://www.yaymaker.com/ https://www.linkedin.com/in/mattrolnick https://www.amazon.com/Find-Your-Yay-Voice-Social/dp/1637351216 ***Let’s Connect: Website: https://wunderbrand.com Linkedin:https://www.linkedin.com/in/nickkuhne/ Twitter: https://twitter.com/nickkuhne Youtube: https://www.youtube.com/@wunder_brand/podcasts Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne 00:01 Introduction and Guest Background 00:54 Understanding the Guest's Location and Real Estate Interests 01:51 Introduction to Yaymakers and LinkedIn Achievements 03:35 Building a Strong LinkedIn Presence 05:43 Transition from Entrepreneurship to Corporate 06:58 Challenges and Learnings from Running a Business 11:14 The Journey to Yaymakers 16:48 The Power of LinkedIn and Finding Your Unique Voice 21:31 The Power of Determination and Hard Work 22:29 Taking Baby Steps in Content Creation 22:51 The Journey to Becoming an Amazon Bestselling Author 23:28 The Role of AI in Writing and Publishing 24:11 The Impact of Publishing a Book on Career Opportunities 24:39 The Importance of Finding Your Niche and Making Your Voice Heard 25:02 The Power of Hard Work and Research in Achieving Goals 26:03 The Role of Forbes Business Council in Career Growth 28:18 The Impact of COVID-19 on Business and the Power of Pivoting 32:36 The Importance of Time Management and Consistency in Content Creation 38:28 Balancing Work and Personal Life When Working with a Spouse 42:13 The Role of LinkedIn in Personal Branding and Business Growth 43:08 How to Get the Book 'Find Your Yay' and Connect Online