Sex Sells, and so does email marketing

From Startup to Wunderbrand with Nicholas Kuhne

We chat with Andriy Boychuk, CEO of Flowium Marketing, a leading company in the email marketing industry. They discuss Andriy's transition from selling mobile homes to building successful 'non-sexy' businesses. Andriy gives insights on how Flowium started and how it uses email marketing for client retention. He touches on important concepts like customer lifetime value and the role of triggered email automation in customer journeys. Additionally, Andriy talks about his partnership with Klaviyo, a young company focused on email marketing solutions, and their mutual growth and benefits. He also shares about his guide for Black Friday email marketing, his hiking experience on Mount Kilimanjaro, and his Ukrainian heritage. https://flowium.com/lp/holiday/ ***Let’s Connect: Website: https://wunderbrand.com Youtube: https://youtu.be/j1l5HoOHnIs

Linkedin: https://www.linkedin.com/in/nickkuhne/ Twitter: https://twitter.com/nickkuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne 0:00 Andriy Boychuk 00:01 Introduction 00:16 Meet Andriy Boychuk, CEO of Flowium Marketing 00:58 The Journey to Email Marketing 02:51 Understanding the Customer Journey 03:43 The Importance of Email Marketing 05:43 The Power of Retention and Customer Lifetime Value 09:13 The Magic of Email Automation 14:07 The Value of Partnerships in Email Marketing 18:32 From Mobile Homes to Email Marketing 20:54 Overcoming Challenges: The Mount Kilimanjaro Experience 22:30 Conclusion: Where to Find More About Flowium

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