Funnel Vision - For Performance-Driven Agencies & Marketers podcast

#Entrepreneur #Business #Marketing #Mikael Dia - Performance Marketing Expert #Performance Marketing #Mikael Dia #Funnelytics #Marketing Agency #Marketing Agency Owner #Marketing Funnels

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Funnel Vision - For Performance-Driven Agencies & Marketers

Series home•Feed

Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients. Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format. Aside from their unique topic of the day, our guests always answer one big question: What is your best growth tactic? For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!

61 episodes

Funnel Vision - For Performance-Driven Agencies & Marketers

updated 23 days ago

Series home•Feed

61 episodes

#Entrepreneur #Business #Marketing #Mikael Dia - Performance Marketing Expert #Performance Marketing #Mikael Dia #Funnelytics #Marketing Agency #Marketing Agency Owner #Marketing Funnels

All episodes

Funnel Vision - For Performance-Driven Agencies & Marketers

1
How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing 24:07

23 days ago24:07

24:07

Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization was their number one priority from the start. Even though local lead gen is their speciality, they still reject clients outside of the landscaping and lawn care industries, as their internal processes aren’t fully fleshed out for other industries and they see no value in trying to expand their offer due to how many operational difficulties custom offers bring. Tune into the full episode to learn how to better productize your service! HIGHLIGHTS: 0:00 Intro 4:24 Revenue retention for seasonal businesses 5:42 You need to prioritize scalability 8:14 Different industries require different budgets 10:13 How Jake closes new business 12:41 Time is the only finite resource 15:36 The profit-first system 18:12 Jake’s growth plans Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Jake - https://www.linkedin.com/in/jake-hundley/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr 23:38

27 days ago23:38

23:38

Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultancy she ran for 5+ years. Bianca’s text messaging playbook consists of a high quality list segmented based on relevance, that you consistently engage with by sending messages that are below 160 characters without any special characters. From there, you need to analyze the data and optimize accordingly. Tune into the full episode to learn how to turn text messaging into a competitive marketing advantage! HIGHLIGHTS: 0:00 Intro 4:16 Bianca’s journey into entrepreneurship 8:07 The Do’s and Dont’s of text message marketing 12:39 The Text Message Marketing playbook 18:07 Where does text messaging fit into your strategy? Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Bianca - https://www.linkedin.com/in/biancablake/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks 25:10

30 days ago25:10

25:10

Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force. What many software providers seem to forget is that they’re fundamentally competing with the status quo, not their category rivals. Even at huge conglomerates, the status quo might be an excel sheet or a few Google Docs. As a marketer, if you allow yourself to live in an advanced tech and automation echo chamber, there’s a good chance your message will never resonate and you’ll have a hard time truly weaving in the customer's mindset - which should be your top priority. Tune into the full episode to learn how to master the Marketing Mindset! HIGHLIGHTS: 0:00 Intro 1:10 Patrick’s world-class portfolio 2:09 The fundamentals stay the same 3:58 Builders vs Sellers 6:28 Understand the customers mindset 9:10 What is the Marketing Mindset? 11:59 The 5 Mindset Shifts 20:16 How to apply this framework? Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Patrick - https://www.linkedin.com/in/patrickjamesward/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
BOFU Matters Most in B2B SaaS - Chris Roche, CEO of Catalyst Consulting 22:02

4 weeks ago22:02

22:02

Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR. One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k spent in paid advertising. Chris attributes their organic growth to their ability to deliver tangible ROI to their clients, and due to their current fixed capacity it would be redundant to invest further in marketing their service. When Chris evaluates clients, they typically look for a minimum of $25k ACV for a sales-led organization, or a 6-12 month CAC payback period for a PLG company. These aren’t the only metrics that matter though - most early stage startups think that they know their true numbers, when in reality they haven’t accounted for sales commissions, trial-to-purchase conversion rates, or other data that is missing from their calculations and CRM. Tune into the full episode to learn how focusing on BOFU drives real ROI! HIGHLIGHTS: 0:00 Intro 2:09 Chris’s entrepreneurial journey 4:29 Scaling to 7 figures organically 6:03 The analytical edge 7:54 PLG vs Sales-Led 9:47 You don’t need a crazy tech stack 10:31 Fix your CRM data ASAP 14:37 Are paid ads the right move for your business? 15:45 The revenue metrics that matter 18:04 LinkedIn Success = Strong ICP Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Chris - https://www.linkedin.com/in/thechrisroche/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
Brand vs Performance Marketing and Why PR Matters - Lindsey Carnett, CEO/Founder of Marketing Maven 23:05

5 weeks ago23:05

23:05

Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR. Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to measure the ROI of brand initiatives. Instead of thinking about the direct ROI of every campaign, to properly measure brand you need to focus on metrics such as conversation rates and sales velocity, as the goal here isn’t simply generating leads - it’s increasing the overall trust in your company. Crafting a good brand message requires understanding your business objectives, reverse-engineering a plan based on other success stories, and building a bespoke strategy based on this competitive analysis. Then, you need to swim with the grain enough to look like a real player in your space, while figuring out how you’ll approach your unique messaging to stick out. Tune into the full episode to learn how to better balance Brand and Performance Marketing! HIGHLIGHTS: 0:00 Intro 3:12 Lindsey’s PR experience 4:21 Trust brings ROI 7:01 Lindsey’s creative journey 10:12 The Marketing Maven Method 12:45 What makes a good brand message? 16:55 Be the right level of unique 18:55 Quirky, Timely, Local, Hard News, Personality 20:09 Quirky vs Personality 21:48 Summary Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Lindsey - https://www.linkedin.com/in/lindseycarnett/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners 22:18

6 weeks ago22:18

22:18

Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that. To date, Robert has written 7 books, earning prestigious titles such as the number 1 spot on The Wall Street Journal and USA Today. His first book, “ Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing “, came from a ton of industry conversations regarding the subject. Tune into the full episode to learn how to approach affiliate marketing in 2025! HIGHLIGHTS: 0:00 Intro 2:44 Roberts first tango with Affiliate Marketing 6:32 Creator success requires passion 9:32 The journey of writing 7 books 11:58 The different types of affiliate labels 16:42 How to build a solid partner program 19:16 Affiliate marketing isn’t easy Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Robert - https://www.linkedin.com/in/glazer/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
How to Win in The Creator Economy - Phil Ranta, COO at Fixated 22:39

6 weeks ago22:39

22:39

Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shift. Phil joins the Funnel Vision Show to talk on founder-led brands and how to build one that generates revenue. Becoming a content creator is the most popular career choice among Gen-Z, and in such a competitive market you can no longer just “wing it” and expect exceptional results. Phil refers to it as the ultimate get rich slow scheme, as you need to combine technical creator skills, creative innovations and a consistent publishing schedule to even have a chance at making a career out of it. Tune into the full episode to learn how to thrive in the creator economy! HIGHLIGHTS: 0:00 Intro 2:56 How does the creator economy work? 5:14 How the creator economy has evolved 7:32 The modern creator playbook 10:02 What got Phil into the creator world 12:42 What does Fixated do? 15:03 What platforms are crushing it in 2025? 18:25 Success is not a guarantee 20:35 Building a LinkedIn following Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Phil - https://www.linkedin.com/in/philranta/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
Psychometric Assessments for Marketers - Stephanie Kelly, CPO at Styles 22:00

7 weeks ago22:00

22:00

Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helping people understand their behavioral tendencies and how to leverage them effectively. In this episode, Mikael and Stephanie discuss the Styles assessment, a psychometric tool that analyzes how people behave under pressure. Unlike personality tests, Styles focuses on biological responses and behavioral tendencies. The assessment identifies four main styles: Control (visionaries focused 3-5 years ahead), Influence (relationship-focused people concerned with the present), Power (builders focused on the next 90 days), and Authority (data-driven analysts who look to the past to make sense of the future). Stephanie explains how understanding these styles can dramatically improve marketing effectiveness by helping professionals tailor their communication, pitches, and content to match their audience's natural tendencies. She also shares practical ways to identify someone's style through observation and how to leverage this knowledge to build stronger teams and more effective marketing strategies. Tune into the full episode to learn how to better understand yourself as a marketer! HIGHLIGHTS: 0:00 Intro 1:10 How Stephanie went into coaching 3:31 From Marketing to Product 5:01 What makes Styles different 11:20 How to use assessments to become a better marketer 15:07 Have better conversations by assessing the other side 19:32 How different styles behave online…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
Agency Growth Requires Real Systems - Craig Rodney, Founder of The Agency Coach 21:38

8 weeks ago21:38

21:38

Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path. The first big mistake that Craig had to pinpoint and solve in his agency was the fact that he was the go-to person for all of their clients. Even though this approach got them blue chip clients, he realized the same thing that most agency owners run into - you can’t scale yourself. Delegation is hard when you’re a small agency owner. Being overly attached to your work and thinking you’re the only person who can deliver real quality normal, but it’s also a one-way ticket to staying in survival mode forever. Craig advises that you get out of survival mode as soon as possible by learning how to hire the right people - ones that allow you to devalue money and increase the value of time. Tune into the full episode to learn how to properly scale an agency! HIGHLIGHTS: 0:00 Intro 2:43 How Craig learned how to let go 6:04 You need to be ready to delegate 9:02 Survival mode decisions don’t scale 13:00 Leverage your time correctly 16:49 Mindspace matters most Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Craig - https://www.linkedin.com/in/craigrodney/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
How to Sell Into the Enterprise - Frank S. Pierce, 3x CMO & Enterprise Seller 18:56

8 weeks ago18:56

18:56

Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients. While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sat in on many client calls - which ultimately helped him understand the market better and got him interested in moving on to sales. Over the years, Frank has noticed that the salespeople who succeed no matter the circumstances are the ones who take their preparation very seriously. Tune into the full episode to learn how to sell into F500 companies! HIGHLIGHTS: 0:00 Intro 1:13 Three time CMO journey 2:53 How Frank went into enterprise sales 4:35 Preparation is everything in sales 7:55 How to effectively multithread 10:12 Identifying the right stakeholders 12:31 Be nice to the assistants! 13:49 The Enterprise Sales framework 17:01 Figure out what really matters Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Frank - https://www.linkedin.com/in/frankspierce/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
The State of AI in Content Marketing - Audra Carpenter, Founder of ATEC Dynamics and zindo+co 20:13

9 weeks ago20:13

20:13

Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy. When it comes to AI implementation, Audra started with figuring out which parts of her daily workflow could be augmented to either reduce the time spent or automate completely. Now she’s combining multiple tools to create content at scale. What used to take 2 days now takes 10 minutes to draft, but Audra still recommends that you make your own edits and adjust the content so you won’t jeopardize your brand with low quality content. Tune into the full episode to learn new ways how to use AI in marketing! HIGHLIGHTS: 0:00 Intro 3:01 What’s the state of AI in marketing today? 6:41 The current state of AI in marketing 8:10 Creating AI content at scale 9:36 How to make AI sound on brand 11:49 Audra’s new content creation product 13:06 How the Marketing role is changing 17:41 Don’t get replaced by AI Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Audra - https://www.linkedin.com/in/audracarpenter/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits) 21:37

9 weeks ago21:37

21:37

Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career. Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a generalist doing email marketing, web services and other small tasks. Realising that selling a jack of all trades service isn’t very profitable, he found a comfortable niche in email marketing. Nowadays Phil is mostly focused on his nearshore business. He noticed that agencies spend way too much time hiring, and over the years Phil got really good at sourcing high quality candidates - so this transition came very naturally. Tune into the full episode to learn how Phil scaled to 9 figures in client revenue! HIGHLIGHTS: 0:00 Intro 2:01 The journey to $200M+ in Sales 7:51 How Phil built his own revenue engine 11:48 The 9 figure email revenue secret 16:43 The move to nearshore 18:07 How to increase your conversions Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Phil - https://www.linkedin.com/in/thephilrivers/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
Running a Bespoke Strategy Agency - Jade Caillot, Founder of ELLEVATE 23:37

10 weeks ago23:37

23:37

Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert. In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies make a difference in their market, build an engaged audience and get an ROI that accelerates quickly. They start off with auditing the leader as a person, and then move to the executive team. This helps ELLEVATE build a strategy that is bespoke, authentic and 100% aligned with the goals of their client. Jade’s approach to running an agency that offers bespoke services is to always start off with the important details. Do they have the time, money and dedication to do this? From there, they move on to research, strategy and building out operations. Tune into the full episode to learn how to operate a bespoke marketing agency! HIGHLIGHTS: 0:00 Intro 3:05 Jade’s Marketing background 5:25 The ELLEVATE way of running an agency 6:34 The current service offer 9:53 How to offer fully custom services 13:21 The balance between working in vs on your agency 18:34 Relatable messaging sells Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Jade - https://www.linkedin.com/in/jade-caillot/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
How US Navy Veterans Run an Agency - Brian Ahmadi, CEO of Maximum Profits Agency 23:17

10 weeks ago23:17

23:17

Brian Ahmadi (CEO of Maximum Profits Agency) started his agency journey after many years in the US Navy. He helped his first batch of clients - bars - manage their social media accounts for $500/month and free drinks for his crew. They quickly spread through word of mouth and started getting clients left and right. Deployments halted their progress for a year, but once they resumed, they got a house together and success followed. At Maximum Profits Agency, every team member is cross-functional. Brian believes in a structure where every employee is equipped with the skillset to fill any role. He also advises employees to choose their own preferred field and become masters at that individual craft while asking other team members for support in case they have specific skill gaps. Tune into the episode to learn how US Navy Veterans run their agency! HIGHLIGHTS: 0:00 Intro 3:04 From US Navy to running an agency 6:03 The value of in-person sales 9:04 Turning employees into founders 11:21 Focusing on everyone's strengths 16:22 Find people that you can trust 20:01 Just get to work! Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Brian - https://www.linkedin.com/in/brian-a-6a6393b7/…

Funnel Vision - For Performance-Driven Agencies & Marketers

1
How to Build an Effective Agency - Jonathan Cogan, Founder of Sephrina Strategy 22:18

11 weeks ago22:18