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$123 Million in Paid Ads Revenue with Jason Wojo, Founder & CEO of Wojo Media
Manage episode 424139760 series 3579283
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Today’s episode welcomes Jason Wojo, Founder & CEO of Wojo Media - a 255+ clientele operating marketing agency that handles companies' social media pages, does content creation and manages Facebook/Google ads. He’s also a self-made multi-millionaire who’s managed to grow his Instagram page to 1M+ followers and he’s the author of the best-selling book “Ads That Sell”. As of June 2024, his portfolio includes $123M in paid ads revenue.
Jason built his agency while simultaneously attending business school. He got off the ground by taking a high velocity approach to prospecting into small accounts across a variety of industries. This taught him how to sell, but most importantly how to communicate in a business environment. He closed his 13 first clients at $200 per client, which doesn’t seem like a lot - but keep in mind he was a college kid at the time, which means he was still outearning his peers while also building a business.
Even though nowadays everyones talking about not going to college and starting an agency, Jason was a true pioneer of this movement during his time in business school. Through actively serving clients and being active on social media, he quickly learned about the impact of a winning funnel strategy. This elevated him to his first $4000/month deal which completely changed his life.
The pivotal change that helped Jason move upmarket and ultimately get to $18 million in revenue was learning to let go and trust your team. At first he spread himself way too thin working 16 hours a day. Like many agency owners, Jason had built new service lines in addition to ads. His coaching service was what 4x’d his revenue, but it kept him way too busy to focus on the growth of the business. In the midst of complete burnout, he started to scale with a team for the first time.
Tune into the full episode to learn more on how to generate revenue like Jason Wojo!
HIGHLIGHTS:
04:07 How Jason Wojo started his agency
09:41 Jason’s first big client
11:15 What gets you to $18 million in revenue?
13:21 Building your first agency team
16:26 Jason’s biggest growth tip
17:45 Structuring an irresistible offer
18:43 Overcomplication is the enemy
21:36 Jason’s first hire
Connect with Jason - https://www.instagram.com/thejasonwojo/?hl=en
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
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