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Farming Full-Time On Five Acres With Steve Strasheim
Manage episode 471056188 series 1114634
This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates
Twisted River Farm: https://www.twistedriverfarm.com/
Follow Steve on X: https://x.com/TRFyeomanfarmer
Steve Strasheim of Twisted River Farm. I’ve followed Steve on X for a long time now, and I’ve been really looking forward to getting him on the show for a few reasons.
He focuses on a totally different model for farming that is radically different from the commodity mindset. Instead of economies of scale being the priority, his top priority is connection to his customers. Because of that he’s able to build his business without the two biggest barriers for most farmers: access to a lot of land and a lot of capital. It’s more the bootstrapped version of getting started in farming. And I’ve seen this market garden model work. There are well-known YouTubers like Curtis Stone in Canada that have inspired countless others to pursue this version of farming on small sections of other people’s land and building a business on customer relationships rather than economies of scale. I can remember being inspired by finding Curtis Stone’s content maybe a decade ago, but I thought it was a model that could only work in urban areas with very affluent consumers that only want to buy local. In Steve’s case, he’s in rural Iowa. Mitchell, Iowa, to be exact. About 12 miles south of the Minnesota border.
Steve first became interested in local food in 2013, so in 2014 he began raising chickens. He did that as a side business and then in 2017 he ditched the chicken project for vegetables, which he said proved to be a much better fit for him from the very beginning. Since that time he has grown his operation to a few different locations that total around three acres of borrowed land. He mostly pays in produce. Although when we spoke he was in the process of buying a five acre property to centralize his operation.
Steve is a great example of what it takes to build a direct to consumer business from scratch. His model includes growing produce most of the year, he has some hoop houses that help him extend his season. He sells at a couple of farmers markets and thorough a CSA - which stands for community supported agriculture. These are subscriptions that his customers pay for to get a box of fresh produce either weekly or every other week. He also sells to some grocery stores and restaurants but since COVID his focus has been mostly on the direct sales to the end customer. And all of this is a very rural area, which kind of blows my mind.
Brought to you by Case IH:
Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.
For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.
Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.
That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.
447 episodes
Manage episode 471056188 series 1114634
This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates
Twisted River Farm: https://www.twistedriverfarm.com/
Follow Steve on X: https://x.com/TRFyeomanfarmer
Steve Strasheim of Twisted River Farm. I’ve followed Steve on X for a long time now, and I’ve been really looking forward to getting him on the show for a few reasons.
He focuses on a totally different model for farming that is radically different from the commodity mindset. Instead of economies of scale being the priority, his top priority is connection to his customers. Because of that he’s able to build his business without the two biggest barriers for most farmers: access to a lot of land and a lot of capital. It’s more the bootstrapped version of getting started in farming. And I’ve seen this market garden model work. There are well-known YouTubers like Curtis Stone in Canada that have inspired countless others to pursue this version of farming on small sections of other people’s land and building a business on customer relationships rather than economies of scale. I can remember being inspired by finding Curtis Stone’s content maybe a decade ago, but I thought it was a model that could only work in urban areas with very affluent consumers that only want to buy local. In Steve’s case, he’s in rural Iowa. Mitchell, Iowa, to be exact. About 12 miles south of the Minnesota border.
Steve first became interested in local food in 2013, so in 2014 he began raising chickens. He did that as a side business and then in 2017 he ditched the chicken project for vegetables, which he said proved to be a much better fit for him from the very beginning. Since that time he has grown his operation to a few different locations that total around three acres of borrowed land. He mostly pays in produce. Although when we spoke he was in the process of buying a five acre property to centralize his operation.
Steve is a great example of what it takes to build a direct to consumer business from scratch. His model includes growing produce most of the year, he has some hoop houses that help him extend his season. He sells at a couple of farmers markets and thorough a CSA - which stands for community supported agriculture. These are subscriptions that his customers pay for to get a box of fresh produce either weekly or every other week. He also sells to some grocery stores and restaurants but since COVID his focus has been mostly on the direct sales to the end customer. And all of this is a very rural area, which kind of blows my mind.
Brought to you by Case IH:
Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.
For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.
Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.
That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.
447 episodes
All episodes
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1 [Spotlight] Brand Leadership With Scott Harris of CNH 17:24

1 Strategic Investing in Ag Technologies With Michele Lombardi of CNH Ventures 39:06

1 Farming Full-Time On Five Acres With Steve Strasheim 52:07

1 Soil Ecology and Regenerative Agriculture With Michelle D'Souza, Ph.D. of McCain's Farm of the Future 37:47

1 How China Is Changing Global Ag Trade With Ian Lahiffe 42:45

1 [Spotlight] Integrating Tech and Iron With Chris Dempsey of CNH 16:25

1 Agtech Alchemy With Walt Duflock, Sachi Desai and Rhishi Pethe 45:57

1 [History of Agriculture] J.R. Simplot: A billion the hard way 33:23

1 From Commodity Producer to Innovative Brand With Mark Munger of Ocean Mist Farms 39:12

1 [Spotlight] How Case IH Turns Customer Insights Into Farm Equipment 14:33

1 The State of the Farm Economy With David Widmar of Agricultural Economic Insights 42:15

1 The 'Smartification' of Farm Equipment With Colin Hurd of Mach 40:58

1 Business Model Innovation in Cattle Feeding With Dr. Kee Jim 55:32

1 Where Tech Meets Tractor With Joe Miller of CNH 33:08

1 California's Efforts to Lead the Future of Agtech 45:51
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