99. "Mr Geely design" - Peter Horbury

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By Magnus Sundemo. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Peter Horbury is more or less synonym with Geely Design that started as a seed six years ago with less than 10 people. They have now grown to a global design organisation present on three different continents with more than 900 employees.

Peter and I meet at his office in Lindholmen, Gothenburg and spoke about the incredible success for Geely Auto and the part that Design has played. Geely Design is now responsible for the design of next generation Lotus cars and this is sort of dream coming true for Peter. We also talk about possible synergies in the Geely group and how we can learn from each other. Welcome to the conversation.

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