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4 Things Every Content Creator Needs with Neal Schaffer - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video (video)
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If you’re creating content online, listen up! Neal Schaffer from Maximize Your Social has a 4 step plan for you to be successful!
4 Things YOU Need:
- Build a Community
- Content
- Lead Magnet
- Budget
These may seem simple, but it’s about putting them all together in one overarching strategy!
https://youtu.be/tHGokynk_Mc
Build a Community
As a content creator, you must focus on building your community. How do you do that? Neal suggests choosing one or two social networks to focus on.
Find people who are interested in what you’re offering and choose a platform that’s related to your target market. You don’t HAVE to be everywhere just because someone else is there.
Content
Of course you’re going to be creating your own content. Make it amazing!
But on top of your own content, CURATE! It’s okay to share other people’s content with your audience. Create a system that will work for your target audience.
By curating content, people know you’re goal is to help them, not just soak up all the glory for yourself.
Lead Magnet
You must be generating those leads! If you don’t have a lead magnet, create one!
Lead magnets are free content of some kind that helps people, builds trust and gives you access to them so you can follow up with them and continue to build the trust so you can later make an offer.
Budget
Neal knows you don’t want to hear it, but the days of free are over. You must be willing to spend some money on advertising. How much? Watch the video for more details!
And be sure to check Neal out at Maximize Your Social.
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