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EPISODE 45 - Adaptive Selling Tailoring Strategies for Better Conversions
Manage episode 423167073 series 3484147
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About the Hosts:
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Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest(s):
Mor Assouline is the founder of Demo to Close, specializing in helping early-stage startups and account executives build a strong top-of-funnel pipeline, master discovery, and excel at demoing. As a former VP of Sales, Mor scaled companies from sub-one million to five billion dollars annually. For the past three years, he has focused on consulting and coaching, using his extensive experience to drive growth and efficiency. Connect with Mor on LinkedIn or visit demo2close.com for more information.
Summary:
In this engaging episode, Mor Assouline, a seasoned sales expert, shares his insights on building a successful sales pipeline. From challenging traditional sales methodologies to emphasizing the importance of value-based messaging, Mor provides valuable advice on how to approach prospects and drive conversions effectively. Listeners will gain valuable tips on improving their sales processes and creating meaningful connections with potential customers.
Key Takeaways:
- Mor emphasizes the importance of adapting the sales process based on the prospect's unique needs and pain points.
- Unselling, a tactic Mor employs, involves dissuading prospects from qualifying or disqualifying leads effectively.
- The value-based messaging approach focuses on providing prospects with knowledge and insights to build trust and foster relationships.
- Reverse engineering prospecting based on closed-won deals can help identify the ideal customer profile for higher conversion rates.
- Mor highlights the significance of personalized and engaging follow-up strategies to nurture prospects effectively.
Connect with Jamie, and Mor Assouline
- Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
- Mor Assouline: https://www.linkedin.com/in/morassouline/
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