))
EPISODE 46 - Elevating Sales Strategy: Key to Achieving Consistent Revenue Growth
Manage episode 424442385 series 3484147
Content provided by Pipeline Signals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pipeline Signals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
About the Hosts:
…
continue reading
Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest(s):
John Stopper is the founder of Northstar Eight, a company he established 12 years ago to assist businesses with revenue growth and deal strategies. With 40 years of experience in the tech industry and 35 years in sales, John has served in various sales roles, including CRO and CEO of multiple companies. His expertise lies in helping organizations overcome common sales pitfalls and achieve growth.
Summary:
In this episode, John Stopper delves into the importance of sales strategy over mere tactics in achieving revenue growth. Drawing parallels with baseball, he highlights the need for sales professionals to adapt different "pitches" based on specific deal conditions and customer needs. Emphasizing the shift from selling efficiency to effectiveness, John discusses the significance of aligning value propositions with strategic objectives to enhance sales success.
Key Takeaways:
- Sales strategy should focus on adapting pitches based on deal conditions and customer needs.
- Transitioning from selling efficiency to effectiveness can improve sales outcomes significantly.
- Multi-threading and engaging in executive-level conversations are crucial in B2B sales.
- Sales teams should prioritize consistency and durability in performance to drive success.
- Prioritize training, support, and tools for a select group of top-performing salespeople to boost results.
Connect with Jamie and John Stopper
- Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
- John Stopper: https://www.linkedin.com/in/john-stopper/
Build Pipeline Fast with Former Customers & New Decision Makers!
51 episodes
Share
