The Most Challenging Form of Storytelling with Rand Fishkin | #09

Getting Goosebumps: The Power of Storytelling

On this episode of Getting Goosebumps: The Power of Storytelling, I had the privilege of chatting to the self-proclaimed ‘Wizard of Moz’…the one and only Rand Fishkin! As founder of Moz and co-founder of Inbound, it’s no surprise that I came away with an array of insight. From growing a blog, to mixing personal stories with business, we cover it all! Evolving communication He may be an expert now…but believe it or not, that wasn’t always the case! Rand takes us back to the early 2000s and explains how he made a shift with his method of communicating information to an audience. So if you’re looking to attract a broader audience, look no further for some top advice. The most challenging form of story-telling Story-telling’s never easy! But what’s the most difficult form of it? We discuss why conquering the challenge is so important and how it can help you with story-telling in the bigger picture. Authenticity online We discuss Rand’s most emotive and personal blog post yet, which attracted readers far and wide outside of the SEO and marketing world. He shares the reason behind posting it and the unexpected response in the long-term. A business community can definitely be more powerful than you may think.